The Arc Factory marketing, brand and image management, advertising and publicity

20th September 2011
 
We arrived at Coolangatta, Gold Coast Airport bright & early Tuesday morning - a toasty 25 degrees with the distinct smell of summer in the air. What a day to launch Jess’ new, “Ella Baché - another Challenge” in all its pink glory!
 
An official boat christening ceremony was held at the Gold Coast Marina with a celebratory champagne smashing with Ella Bache CEO Pippa Hallas (we certainly hope that’s not Veuve) who will be appearing on Network Ten’s Undercover Boss next week.
 
At just 16, Jessica Watson captured our hearts on her voyage to become the youngest ever to sail around the globe solo, non-stop, unassisted, sailing 23,000 nautical miles and 230 days at sea in ‘Ella’s Pink Lady’ – ‘nuff said.
 
Now at 18 and a National Treasure, Jess is Young Australian of the Year, UN Food Ambassador and all round great girl; Jessica will skipper nine other crew members, all under the age of 21, in the famous Rolex Sydney Hobart Race on Boxing Day December 26th aiming to be the youngest crew to ever complete the race in its 66-year history. This girl is unstoppable!

XOXO

Rochelle

 

 

 The boat is lowered into the water for the first time for its first official cruise:

 

We look forward to watching Jess on race day, December 26th !

 

 

"Trying to explain what Burning Man is to someone who has never been to the event is a bit like trying to explain what a particular color looks like to someone who is blind" quotes the Burning Man website (www.burningman.com)

Although sadly no-one in our office has been, we all daydream about it! And after seeing the photos from this year's event, it's the number one "must do" on all of our lists for 2012!

Below are a few of our favourite pictures!

Images via itsbooyah.tumblr.com

Bare legs & spring floral!
- Rochelle

  

...it's the start of denim cutoffs, the hunt for vintage glasses, colour, sunlight, new love, classic moments with your friends, Pink Floyd, The Beatles, & dancing barefoot.
- Eliza




My official sound track for Spring is Gotye, Making Mirrors  ‘Somebody That I Used to Know’ with Kimbra is on high rotation on The ARC Factory playlist. Love, Love.
- Claire



 
Freckles, fresh face, flowers, promise of a summer breeze, tear jerking sunsets, globetrotting and the soulful sounds of Katalyst’s Deep Impressions
- RMP




 
What I like about spring is actually a confession...
I like to steal miniature blossoms and rustic flowers. Is this bad? Love to put them on my bedside tables, and sleeping with the window open.
- Stephanie


 
I love that I can unpack all my summer shorts making my morning walks to work fresh and crisp – unlike the muggy December trek.
- RM








 

What I love about spring is..
Walking home at sunset, floral dresses, picnics in the sun, weekend road trips up the coast, fresh fruit, outdoor dining, warm breezes, sleeping to the sound of crickets, wearing denim shorts with everything! And most importantly ice cream!
- Shantelle




 
Road Tripping!
- Carmen












 
What I love about Spring is the lingering crisp coolness still hanging in the air from winter mixed with the distinct smell of sunshine.  Each morning I have been LOVING the intense wave of jasmine that the small terrace front gardens have been permeating as I walk to the bus stop. This fresh and clean combination mixed with the harsh city air and climbing temperature definitely hails springs arrival. The scent reminds me of Monet’s Garden in Giverny, just outside of Paris, which I visited on a holiday to Europe.
- Armfield


 
I have spent hours trying to find the perfect picture – but I just can’t quite nail it. The feeling of the start of Spring is indescribable. It’s the unexpected warmth of the first light, the extra hour you get just when you think the day is over... it’s flowers and fresh fruit, green trees and best of all.... CALYPOS! YUM!
- Ella











The smell of jasmine in bloom; the sound of Gil Scott Heron and Sam Cooke on the record player; the sight of pink and peach skies on my walk home, the feeling of clean, crisp linen; the taste of frosty fruits.
- Rosa

 

My favourite thing about spring is blossom and the giggles Archie had when the wind blew and petals fell on him yesterday in the park.
- Lucy