Thursday, February 09, 2017



BONDS engages millennial queen Sarah Ellen as the face of BONDS Autumn Winter 2017, showcasing the brands retro-inspired sporty range of underwear and clothing.

Sarah Ellen, actress, model and social media queen is the perfect representation of BONDS youth with her independent and fashionable style. Sarah follows in the footsteps of a long list of esteemed BONDS girls including Miranda Kerr, Ruby Rose, Rachael Taylor, Iggy Azalea, Catherine McNeil and Kelly Gale. Sarah shoots the BONDS campaign before heading to her first pilot season in LA, following her successful stint on Neighbours as Kylie Minogue’s on-screen daughter. In between a busy acting schedule, Sarah has also paved her way as a creative director and model, having worked for a variety of international brands.

BONDS Autumn Winter 2017 range is full of colourful bold prints and retro sporty basics, which can be worn together by clashing the prints and layering each item. Sarah also shoots the BONDS Boho Cotton range, including festival-ready bralettes, and a rich new palette of lacies.

Check out BTS from the campaign here


Thursday, January 26, 2017



The second of its series, G-Star RAW presents RAW Collaborations in association with Leica Camera.

Raw Collaborations brings together cultural creatives from different realms to showcase their personal interpretation of what RAW means to them. 

Leading the collaboration is international Australian model Kelly Gale in a series of stunning RAW images. Shot on location at Milk Studios NYC by photographer Max Papendieck, Kelly presents herself in her most natural state, with little to no makeup.

Street photographers have always favoured Leica for their superb range of optics and dedication to focusing on ‘Das Wesentliche’ – the essentials of photography. Leica products are designed from the ground up as tools for creating unique visual experiences.

With this in mind, image-makers Yan Yan Chan, Sarah Ellen, Kelly Gale, Jesse Lizotte, teachesofpeaches, Max Papendieck and Gadir Rajab have been commissioned to capture visceral experiences and inspirations associated with the meaning of RAW.

Following the success of RAW Collaborations earlier this year with multi-talented music producer, photographer Ta-ku and world-renowned street artist Anthony Lister, this event marks the second coming of the collaboration series.

This is not the first time the two brands have worked together. Released in 2013, as part of G-Star’s RAW Crossover Series, a special edition of the Leica D-Lux 6 entitled ‘RAW Leica’ was released. Inspired by the crossovers with furniture maker Vitra and bike manufacturer Cannondale, RAW Leica celebrated the photographic innovation of the iconic camera company.


Wednesday, January 25, 2017



Bambi fans rejoice!

If Bambi and Thumper are your spirit animals then you may be interested to hear more the Bonds have teamed up with the magic makers at Disney again to bring you a limited edition Bambi & Thumper range.

This range showcases Bambi in a new, fresh and very Bonds light, it combines Bond's signature pop style with the softness of Bambi. Bambi has not quite been seen like this before! There is a pop art feel to the range with the bright, off-set colours mixed with beautiful line drawings. 

Each character is a hand drawn style to create a storybook, magical appeal. The limited edition range is available in underwear, sleepwear, Zippy's and socks for kids and babies. 

The range will be available to public from 31st January 2017.


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