Wednesday, September 09, 2020

Jac+ Jack X Sheridan Limited-Edition Collaboration

Australian homewares brand Sheridan has announced its upcoming Spring/ Summer '20 capsule collection with contemporary fashion label Jac+Jack. The limited‐edition range focuses on the use of premium, natural fibres and celebrates the understated design for which Jac+Jack are known.

Sheridan’s head designers collaborated with Jacqueline Hunt and Lisa Dempsey of Jac+Jack to create a contemporary range of bedwear that mirrors the way we dress from day to day.The two brands aligned on their shared vision; to design quality, everyday pieces that last, with a strong focus on balancing style with comfort and quality.


The collection features two quilt covers, a fitted sheet set and a European pillowcase. Intended to appeal to the loyal followings of both Sheridan and Jac+Jack, each piece in the collection encourages customers to create their own style through layering.

Close consideration was given to colour, detail and the weave of the fabric. The percale sheets mirror a crisp button up shirt, the brushed finish of the euro represents a tailored jacket or blazer and the reverse of each quilt cover reveals a contrasting tonal colour or pattern. The Braid quilt cover featured in the collection is a first for the brand, crafted in a cotton + hemp yarn dyed twill weave.


“This collaboration recognises the alignment of values within both brands. Jacqueline and Lisa approach their designs with the same respect for quality, comfort and considered style as Sheridan. This attention to detail and vision for a more thoughtful approach to dressing and living, resonates with our history of crafting products that last. This collaboration leads us to explore new and innovative ways to style a bed and we’re excited to bring our customers on this journey.” Joanna Ross, GM of Innovation and Product, Sheridan

“Working with the team at Sheridan we’ve been blown away by how open the creative process has been as well as the limitless approach to what is possible. The guys are so talented and inspiring, and I found working with them made me want to create something that is truly unique and deeply beautiful, something that reflected the shared values and aesthetic of our brands.” Jacqueline ‘Jac’ Hunt, Co-Founder + Design Director, Jac + Jac

Friday, May 22, 2020

LAUNCHING NEW X-TEMP CAMPAIGN STARRING DUSTIN MARTIN

Celebrating the re-opening of stores and with Footy returning, BONDS launch a fresh new drop of X-Temp with a dynamic campaign starring AFL champion Dustin Martin.

Launching Monday 25th May, Dustin Martin showcases his parachute sprint training wearing Bonds X-Temp trunks featuring smart temperature technology that responds to heat to evaporate sweat fast.

Dustin Martin says, “It’s been different training alone; I have been focusing on strength and speed and now it’s so good to be back training with the team. Shooting the X-Temp campaign with a sprint parachute was a serious workout!”

Kelly McBride, Bonds Head of Marketing says, “Dustin has the X-Factor, the campaign showcasing his real athleticism is perfect to launch our 2nd drop of X-Temp product, we are delighted to co-incide this campaign around the positivity of the return of Footy and the reopening of our stores after such a period of isolation.”

Launching the vibrant 2nd collection of Bonds X-Temp including socks and underwear with temperature regulating technology that helps you stay cool and comfy, BONDS say ‘see ya’ to sweat – keeping you fresh all day.

Bonds X-Temp socks and undies are available for purchase online and in stores. As regulations around self-isolation ease, BONDS stores will reopen from Monday 25th May with increased safety and hygiene measures. Check for store listings and opening hours on www.bonds.com.au. 

View Dustin's parachute video here.



Wednesday, April 29, 2020

WE GOTS YOU

WE GOTS YOU: Cody Simpson, Paloma Elsesser, Ruby Campbell and Jolina Sofie join Bonds in the launch of GOTS certifies organic undies.

Merging comfort, sustainability and style, Bonds launch its first Organics underwear range for men and women. Made with full traceability and manufacturing transparency, Bonds Organics keeps you comfy and your mind at rest, knowing the range is taking steps towards a better future for everyone.

The new ‘We Gots You’ campaign is fronted by Australian musician, writer and sustainability advocate Cody Simpson and fashion muse Paloma Elsesser, championing a generation of eco- conscious millennials, who define themselves in an organic way.

Bonds Organics sees icons made modern, using GOTS certified organic cotton, the range includes a wide range of timeless silhouettes in earthy tones including trunks and briefs for men, and bikini briefs, gee and hi-hi styles for women, as well as soft, comfortable triangle bralettes and scoop back crops, to suit every body and style.


Bonds Head of Marketing, Kelly McBride says, “Prioritising sustainability, Bonds Organics is our newest range of iconic basics. It’s Bonds’ first GOTS certified organic cotton range, making our product kinder to the planet, our people and the wearer.”

Bonds environmental goals for 2020 include using less water and energy, increasing use of more sustainable raw materials, and continuing to support Aussie farmers with Home Grown Aussie cotton basics. Last year, Bonds launched Re-Loved Sweats giving new life to cotton fabric offcuts that would otherwise

have been destined for landfill, and Re-Loved Swim made from recycled PET bottles. Waving goodbye to old habits like plastic bags and hangers in their online orders – Bonds is making things better for its products, the planet, our community and the people in them.


Further minimalizing Bonds’ impact on the environment, the company has partnered with oOh! Media to make use of a special 100% recyclable eco-paper made from real pulp in the ‘We Gots You’ campaign’s street furniture formats.

David Scribner, oOh!’s Chief Customer Officer, says “Just as Bonds is paving the way in sustainable fashion, we and our printing subsidiary, Cactus Imaging, continue to look for more green technologies and eco-friendly print production options to minimise our environmental footprint. We are proud to be supporting their efforts by bringing eco-paper to this campaign.”

So pull on a pair of Bonds Organics and feel comfy knowing you’re supporting a brand with its heart – and its stitching - in the right place.


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