Tuesday, April 23, 2019
Bonds new Comfy Livin made for sleepin', livin' and chillin'
Lounge like you mean it in Comfy Livin’, the brand- new sleep range from BONDS. Fronted by BONDS ambassador and AFL star Dustin Martin and New Zealand-born beauty Maia Cotton, the new range is brought to life in a dreamy stills and video campaign that launches this month.
Blurring the lines between sleepwear and daywear, the range is carefully constructed for relaxation and switching off. Using everything BONDS is known for in developing the softest, comfiest underwear, the difference between Comfy Livin’ and other lounge collections out there, is in the details.
BONDS Head of Marketing, Emily Small, says the new range breaks the rules when it comes to traditional sleep, “Comfy Livin’ introduces sleepwear that doesn’t need covering up, helping you feel good about spending the day in your PJs, embracing the indoors and good enough to be seen in by your neighbour.”
Created from super soft cotton modal that offers four- way stretch for cocoon-like comfort, each piece is designed to take relaxing to the max. Other details to ensure next-level lounging include ultra-soft elastic waistbands that fit you comfortably and stretch cords that move with you.
For women, the options include a range of camisoles, slips, singlets, tees and even our snooze inducing eye- mask that’s perfect for home or travel.
Complementing the campaign, Dustin and Maia star in a fun video spot, a 30 second clip titled “Good Night?” capturing Dustin and Maia being woken up by a hoard of inquisitive paparazzi. Showcasing Dustin’s cheeky side, the clip explores the Richmond mid elder’s mischievous side, playing a cute trick on Maia.
The BONDS Comfy Livin range is available in-store and online at www.bonds.com.au from April 2.