Wednesday, April 29, 2020


WE GOTS YOU: Cody Simpson, Paloma Elsesser, Ruby Campbell and Jolina Sofie join Bonds in the launch of GOTS certifies organic undies.

Merging comfort, sustainability and style, Bonds launch its first Organics underwear range for men and women. Made with full traceability and manufacturing transparency, Bonds Organics keeps you comfy and your mind at rest, knowing the range is taking steps towards a better future for everyone.

The new ‘We Gots You’ campaign is fronted by Australian musician, writer and sustainability advocate Cody Simpson and fashion muse Paloma Elsesser, championing a generation of eco- conscious millennials, who define themselves in an organic way.

Bonds Organics sees icons made modern, using GOTS certified organic cotton, the range includes a wide range of timeless silhouettes in earthy tones including trunks and briefs for men, and bikini briefs, gee and hi-hi styles for women, as well as soft, comfortable triangle bralettes and scoop back crops, to suit every body and style.

Bonds Head of Marketing, Kelly McBride says, “Prioritising sustainability, Bonds Organics is our newest range of iconic basics. It’s Bonds’ first GOTS certified organic cotton range, making our product kinder to the planet, our people and the wearer.”

Bonds environmental goals for 2020 include using less water and energy, increasing use of more sustainable raw materials, and continuing to support Aussie farmers with Home Grown Aussie cotton basics. Last year, Bonds launched Re-Loved Sweats giving new life to cotton fabric offcuts that would otherwise

have been destined for landfill, and Re-Loved Swim made from recycled PET bottles. Waving goodbye to old habits like plastic bags and hangers in their online orders – Bonds is making things better for its products, the planet, our community and the people in them.

Further minimalizing Bonds’ impact on the environment, the company has partnered with oOh! Media to make use of a special 100% recyclable eco-paper made from real pulp in the ‘We Gots You’ campaign’s street furniture formats.

David Scribner, oOh!’s Chief Customer Officer, says “Just as Bonds is paving the way in sustainable fashion, we and our printing subsidiary, Cactus Imaging, continue to look for more green technologies and eco-friendly print production options to minimise our environmental footprint. We are proud to be supporting their efforts by bringing eco-paper to this campaign.”

So pull on a pair of Bonds Organics and feel comfy knowing you’re supporting a brand with its heart – and its stitching - in the right place.

Wednesday, July 17, 2019

Get Real

Get real with Retro Rib; the brand-new Originals Underwear range from Bonds. Fronted by Australian WNBA basketball superstar Liz Cambage.The unfiltered and raw campaign celebrates getting back to basics in the Bonds underwear you love and trust - with a retro twist.


Made to make a statement, the 90’s inspired Retro Rib range has been carefully constructed for comfort, with a seam-free ribbed fabric that’s made to be seen in a range of neutral and bold colours. The high-cut styles elongate the line of your legs and comfy wire-free bras have a supportive fit, so you won’t want to take yours off.


The ‘Get Real’ campaign and Bonds Retro Rib collection is in-store and online at from July 15th.


Tuesday, April 23, 2019

Comfy Livin'


Bonds new Comfy Livin made for sleepin', livin' and chillin'

Lounge like you mean it in Comfy Livin’, the brand- new sleep range from BONDS. Fronted by BONDS ambassador and AFL star Dustin Martin and New Zealand-born beauty Maia Cotton, the new range is brought to life in a dreamy stills and video campaign that launches this month.

Blurring the lines between sleepwear and daywear, the range is carefully constructed for relaxation and switching off. Using everything BONDS is known for in developing the softest, comfiest underwear, the difference between Comfy Livin’ and other lounge collections out there, is in the details.

BONDS Head of Marketing, Emily Small, says the new range breaks the rules when it comes to traditional sleep, “Comfy Livin’ introduces sleepwear that doesn’t need covering up, helping you feel good about spending the day in your PJs, embracing the indoors and good enough to be seen in by your neighbour.”

Created from super soft cotton modal that offers four- way stretch for cocoon-like comfort, each piece is designed to take relaxing to the max. Other details to ensure next-level lounging include ultra-soft elastic waistbands that fit you comfortably and stretch cords that move with you.

For guys, there is a range of chill-worthy pieces available to easily take you from the couch to the café. Take your pick from Comfy Livin’s relaxed fit shorts, pants and tees in a variety of colours and prints.

For women, the options include a range of camisoles, slips, singlets, tees and even our snooze inducing eye- mask that’s perfect for home or travel.

Complementing the campaign, Dustin and Maia star in a fun video spot, a 30 second clip titled “Good Night?” capturing Dustin and Maia being woken up by a hoard of inquisitive paparazzi. Showcasing Dustin’s cheeky side, the clip explores the Richmond mid elder’s mischievous side, playing a cute trick on Maia.

The BONDS Comfy Livin range is available in-store and online at from April 2.


site by