Friday, May 22, 2020


Celebrating the re-opening of stores and with Footy returning, BONDS launch a fresh new drop of X-Temp with a dynamic campaign starring AFL champion Dustin Martin.

Launching Monday 25th May, Dustin Martin showcases his parachute sprint training wearing Bonds X-Temp trunks featuring smart temperature technology that responds to heat to evaporate sweat fast.

Dustin Martin says, “It’s been different training alone; I have been focusing on strength and speed and now it’s so good to be back training with the team. Shooting the X-Temp campaign with a sprint parachute was a serious workout!”

Kelly McBride, Bonds Head of Marketing says, “Dustin has the X-Factor, the campaign showcasing his real athleticism is perfect to launch our 2nd drop of X-Temp product, we are delighted to co-incide this campaign around the positivity of the return of Footy and the reopening of our stores after such a period of isolation.”

Launching the vibrant 2nd collection of Bonds X-Temp including socks and underwear with temperature regulating technology that helps you stay cool and comfy, BONDS say ‘see ya’ to sweat – keeping you fresh all day.

Bonds X-Temp socks and undies are available for purchase online and in stores. As regulations around self-isolation ease, BONDS stores will reopen from Monday 25th May with increased safety and hygiene measures. Check for store listings and opening hours on 

View Dustin's parachute video here.

Wednesday, April 29, 2020


WE GOTS YOU: Cody Simpson, Paloma Elsesser, Ruby Campbell and Jolina Sofie join Bonds in the launch of GOTS certifies organic undies.

Merging comfort, sustainability and style, Bonds launch its first Organics underwear range for men and women. Made with full traceability and manufacturing transparency, Bonds Organics keeps you comfy and your mind at rest, knowing the range is taking steps towards a better future for everyone.

The new ‘We Gots You’ campaign is fronted by Australian musician, writer and sustainability advocate Cody Simpson and fashion muse Paloma Elsesser, championing a generation of eco- conscious millennials, who define themselves in an organic way.

Bonds Organics sees icons made modern, using GOTS certified organic cotton, the range includes a wide range of timeless silhouettes in earthy tones including trunks and briefs for men, and bikini briefs, gee and hi-hi styles for women, as well as soft, comfortable triangle bralettes and scoop back crops, to suit every body and style.

Bonds Head of Marketing, Kelly McBride says, “Prioritising sustainability, Bonds Organics is our newest range of iconic basics. It’s Bonds’ first GOTS certified organic cotton range, making our product kinder to the planet, our people and the wearer.”

Bonds environmental goals for 2020 include using less water and energy, increasing use of more sustainable raw materials, and continuing to support Aussie farmers with Home Grown Aussie cotton basics. Last year, Bonds launched Re-Loved Sweats giving new life to cotton fabric offcuts that would otherwise

have been destined for landfill, and Re-Loved Swim made from recycled PET bottles. Waving goodbye to old habits like plastic bags and hangers in their online orders – Bonds is making things better for its products, the planet, our community and the people in them.

Further minimalizing Bonds’ impact on the environment, the company has partnered with oOh! Media to make use of a special 100% recyclable eco-paper made from real pulp in the ‘We Gots You’ campaign’s street furniture formats.

David Scribner, oOh!’s Chief Customer Officer, says “Just as Bonds is paving the way in sustainable fashion, we and our printing subsidiary, Cactus Imaging, continue to look for more green technologies and eco-friendly print production options to minimise our environmental footprint. We are proud to be supporting their efforts by bringing eco-paper to this campaign.”

So pull on a pair of Bonds Organics and feel comfy knowing you’re supporting a brand with its heart – and its stitching - in the right place.

Wednesday, July 17, 2019

Get Real

Get real with Retro Rib; the brand-new Originals Underwear range from Bonds. Fronted by Australian WNBA basketball superstar Liz Cambage.The unfiltered and raw campaign celebrates getting back to basics in the Bonds underwear you love and trust - with a retro twist.


Made to make a statement, the 90’s inspired Retro Rib range has been carefully constructed for comfort, with a seam-free ribbed fabric that’s made to be seen in a range of neutral and bold colours. The high-cut styles elongate the line of your legs and comfy wire-free bras have a supportive fit, so you won’t want to take yours off.


The ‘Get Real’ campaign and Bonds Retro Rib collection is in-store and online at from July 15th.



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