Tuesday, October 23, 2018

BONDS X FUNSKULL

Bonds makes a splash in colourful first summer collaboration with Aussie artist Funskull

Street meets surf in BONDS exciting new summer collaboration, BONDS x Funskull, a twinning board short collection designed in colourful collaboration with Australian contemporary artist, Elliott Routledge.

 

Launching October 15, fusing art with a feel-good t, the limited-edition collection of mens board shorts, available in four vibrant prints, launch in conjunction with two ‘mini-me’ boy’s styles.

 

“I created the prints to all have their own character. They’re designed to be fun and bold, but ultimately wearable by anyone and everyone,” says Elliott Routledge.

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Celebrating the special bond between father and son, uncle and nephew or two great mates - big and small, the vibrant collection has been designed so you can match with your mini. Created with comfort in mind, the shorts have quick dry fabric, side zip features, a drawstring waist and self-stowing pockets.

“My dream project is to have a show with my son, Hunter, one day. Until then, being able to share this collab with him is pretty awesome!”

“It’s always been high on my list to try and involve my kids in my art projects, so when the opportunity to do this came up I was so excited to tell Hunter,” says Routledge.


Pushing the boundaries in art and creativity, Elliott’s pop-art-meets-abstract-style is plastered across the world’s biggest cities and their vast streetscapes.

“My work is bold, bright and full of contrast and abstract. My in influences come from all over the place. Weird people I meet, social situations, fashion, nature and anything else that randomly hits me,” says Routledge.

One of Australia’s most distinctive contemporary artists, Elliott Routledge cemented his roots in street art, best known for his impressive large-scale murals around the world.


Emily Small, BONDS Head of Marketing says, “the collection captures the spirit of Australian summer and BONDS as a brand for Aussie families. The range is fun and bold, encouraging customers to push the boundaries with colour and prints. Elliott’s unique artwork and youthful energy makes him an exciting addition to the Bonds range”.

The limited edition mens and boys BONDS x Funskull board short collection is available for purchase in-store and online on www.bonds.com.au from October 15.



Wednesday, August 15, 2018

Dustin Martin Launches Bonds Killer Undies Campaign

Dustin Martin transforms into a 3D video game gladiator for BONDS new Tech “Trunk ‘Killer Undies’ campaign.


 

Showcasing Dusty’s agility and power as the champion gladiator, Dustin battles through the video game in a CGI world, destroying advancing warriors and utilising his famous ‘Don’t Argue” fend, powered by his Tech Trunks.

“Being a computer game gladiator for a day was great, I got to run at full speed, smashing warriors and sending them flying into the air, it was awesome…. Not sure I’d want to be a stunt guy...those guys work hard” said Dustin Martin.

 


 

The new BONDS Tech trunk range launches this week, designed in collaboration with Dustin, the trunks have been engineered to enhance the everyday.

Including advanced quick-dry technology, innovative waist band and breathable mesh panels. The range features two hero styles, including a regular and long-leg trunk.

“When I started with Bonds late last year, we talked about creating the perfect sport underwear. Sitting down with the design team, we looked at the features I’d want in a pair of trunks. It was a great process, I enjoyed working with the designers and am really happy with how the Tech trunk turned out.”

“They keep me cool and comfy without bunching or budging. Nobody’s got time for that; especially when you’re playing in front of millions,” said Dustin Martin.

Emily Small, BONDS head of Marketing said, “Dustin’s contribution had helped us deliver a new and elevated product with real sporting pedigree. On or off the field it is a stylish, functional addition to the underwear drawer”.

The men’s Tech” Trunk underwear collection is available for purchase in-store and online on www.bonds.com.au from August 12.

 



 


Wednesday, June 27, 2018

NEOBRIGHT Campaign

Ella Baché are excited to introduce a new solution to pigmentation: NeoBright.


This campaign ,starring influencers Tsutsumi Hoang, Nathalie Sinvist and Jennifer Gilmore, celebrates themulti-correcting and radiance enhancing range of products and treatments which help to even the skin tone and create an overall brighter complexion.

With proven active ingredients, these products are perfect for your everyday skincare routine. Enriched with advanced ingredients such as native Australian Kakadu Plum Seed Oil and Liquorice Root Extract, these products work in powerful synergy to deliver maximum results with no down time.



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