Friday, May 22, 2020
LAUNCHING NEW X-TEMP CAMPAIGN STARRING DUSTIN MARTIN
Celebrating the re-opening of stores and with Footy returning, BONDS launch a fresh new drop of X-Temp with a dynamic campaign starring AFL champion Dustin Martin.
Launching Monday 25th May, Dustin Martin showcases his parachute sprint training wearing Bonds X-Temp trunks featuring smart temperature technology that responds to heat to evaporate sweat fast.
Dustin Martin says, “It’s been different training alone; I have been focusing on strength and speed and now it’s so good to be back training with the team. Shooting the X-Temp campaign with a sprint parachute was a serious workout!”
Kelly McBride, Bonds Head of Marketing says, “Dustin has the X-Factor, the campaign showcasing his real athleticism is perfect to launch our 2nd drop of X-Temp product, we are delighted to co-incide this campaign around the positivity of the return of Footy and the reopening of our stores after such a period of isolation.”
Launching the vibrant 2nd collection of Bonds X-Temp including socks and underwear with temperature regulating technology that helps you stay cool and comfy, BONDS say ‘see ya’ to sweat – keeping you fresh all day.
Bonds X-Temp socks and undies are available for purchase online and in stores. As regulations around self-isolation ease, BONDS stores will reopen from Monday 25th May with increased safety and hygiene measures. Check for store listings and opening hours on www.bonds.com.au.
View Dustin's parachute video here.