Tuesday, April 24, 2018
BONDS NEW ORIGINAL SWEATS
BONDS has collaborated with a crew of Australian originators from the worlds of music, film and fashion in the ‘ORIGINALS’ campaign introducing BONDS new SWEATS range.
The ‘ORIGINALS’ lineup is headlined by Harley Edward Streten a.k.a. Flume, Grammy award winning artist from Sydney in his first ever fashion collaboration.
The diverse cast of Australians killing it internationally also includes model Duckie Thot, actors Keiynan Lonsdale, Samara Weaving and Natasha Liu Bordizzo and style icon Rachel Tee Tyler.
The dynamic music video behind the campaign asked originators to come to set and put their own spin on Flume’s distinctive track ‘Heater’.
‘I grew up wearing BONDS, we all did!’ said Harley, ‘I handpick every one of my projects and am all about trying something new so when BONDS asked if I’d
like to be part of this, it made sense; they’ve always led the way in celebrating Aussie individuality and originality.’
The SWEATS range both respects and redefines BONDS classics, playing with nostalgic Bonds basics and current icons by injecting bold colour on colour combos into outerwear inspired by contemporary streetwear. Made from sustainably sourced Aussie Cotton, BONDS SWEATS are clean, refined basics that cut through the fashion noise.
BONDS Marketing Manager, Emily Small, says the campaign encapsulates Bonds ethos, ‘BONDS is for every Australian. No matter your age, size, ethnicity or personal style. ‘ORIGINALS’ both celebrates inclusivity and encourages our customers to push boundaries and be comfortable being different.’
Watch the original Video of the Stars here
The BONDS ORIGINALS SWEATS collection is available for purchase in-store and online on www.bonds.com.au from April 1st.