Thursday, January 24, 2019

Dustin Martin Goes Wild With Bonds

Dustin Martin, Bonds Ambassador and AFL star, teams up with a Tiger for the AW18 mens underwear shoot.

Shot only in his Tiger print Bonds Undies, Dustin said; “After we got to know each other– Pi the Tiger and I relaxed and got on pretty well. Must say, he looked a little surprised when I walked out in my Bonds undies. It was killer.”

Pi, who’s name translates to ‘strong and noble’, walked alongside Dustin Martin as he showcased his strong physique and signature ink in the commanding stills and video shoot which champions BONDS jungle inspired printed underwear.

Accustomed to physical preparation for an AFL match, the Richmond Football player was a natural in front of the camera and completely at ease taking strides alongside Pi.

“When we discussed the Tiger idea, he was excited, It’s a great way to show- case his athleticism and our Bonds Jungle inspired print undies, along side one of the worlds most amazing animals, the imagery reflects the power and strength in both, as well as the undies themselves,” Emily Small, Bonds Head of Marketing.

The new collection features jungle tones, camouflage prints and textured waist bands, each pair made from BONDS soft cotton, with a focus on comfort.

The men’s underwear and apparel collection is available for purchase in-store and online at Bonds from January 22.


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