Wednesday, November 29, 2017


Iconic Australian homewares and lifestyle brand Sheridan has teamed up with Hugh Sheridan this season as the face of their luxurious towel collection.

In it’s 50th year, Sheridan are bringing back their iconic ‘Towel Man’, a head-turning campaign first launched in 1986. Fast forward to this summer season, Sheridan has reinvigorated the Towel Man with a modern twist.

Adelaide born Hugh Sheridan was a natural fit for the brand, in addition to his namesake, the multi-talented Australian best known for his role in ‘Packed to the Rafters’ reflects the modern, Australian man.

The campaign, flaunting Hugh’s killer physique, championed Sheridan’s classic bath and beach towels designed to provide an instant touch of unrivalled luxury to any bathroom space or summer beach bag. “It’s such an iconic Australian brand,” says Hugh “I’m stoked to follow in the footsteps of its impressive history.”

Comprising the very best in quality weaves and textures, Sheridan’s beautifully soft towels are crafted using premium materials from around the world. All product featured in the campaign is available online and in-stores nationally.


Sheridan was founded in Australia by visionary entrepreneur Claudio Alcorso in 1967. With a vision to “introduce creative thought and beauty into the everyday things of life”, Sheridan designs quality products for the home. In its 50th year, Sheridan is known and trusted for its superior quality, bringing beautiful Australian living to the world, with a global retail footprint.



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