Wednesday, June 27, 2018

Inka Williams for Bonds Spring Summer '18


BONDS redefine womens youth apparel with the launch of New Era, a streetwear inspired collection with a nod to the 90's.
Fronting the Spring/Summer 2018 collection is Instagram influencer turned Aussie It-Girl, Inka Williams.

Amassing over one million followers on Instagram thanks to her followable feed of 90's inspired street style and lust-worthy island-living snaps, the Bali-based millennial icon has garnered a global cult following. 

Trailblazing the campaign, Inka inspired the collection created for the ultimate 90's girl. BONDS New Era strengthens the brands women's youth apparel, championing nostalgic BONDS basics, redefined with a revival of the iconic BONDS logo.

Paying homage to vintage streetwear aesthetic featuring colour blocking, scoop backs, body suits, high waists and 90's vibes, New Era redefines comfy.

Inka follows in the footsteps of a long list of esteemed BONDS girls including Sarah Ellen, Miranda Kerr, Ruby Rose, Kelly Gale and Catherine McNeil.

Bonds Head of Marketing, Emily Small says, "The New Era range is a nod to our 90's heritage with the versatility of a classic wardrobe staple. It's fun, fresh and for Everyone-from those who were born in the Nineties to those who remember what it was like to rock a scoop back and a scrunchie."
The New Era collection is available for purchase in-store and online on from June 29.


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