Sunday, April 05, 2015

BONDS KICK OF THEIR 100TH BIRTHDAY CELEBRATIONS

It’s BONDS 100th birthday! To celebrate, we’ve just launched THE CLASSICS campaign. ARC travelled to New York and LA earlier this month with fashion photographer Steven Chee and super stylist Nicole Bonython to shoot a stellar line up of iconic former ambassadors including Rachael Taylor, Kelly Gale, Samara Weaving, Ruby Rose, Miranda Kerr, Elyse Taylor, Jack Vanderhart & Sarah Stephens.

After five days, six flights, eleven suitcases and eight BONDS babes, the team worked around the clock to create one of BONDS most iconic campaigns to kick off their 100th birthday celebrations!

The campaign pays homage to BONDS heritage with the reinvigoration of the brands classic styles. Staples of every Australian’s wardrobe, the Bikini, Boyleg, Chesty, Tube Bra, Guy Front, Sloppy, Trackie, Keenie, Cottontail & newest style, Hot Shortie, are all celebrated in the launch of THE CLASSICS campaign.

BONDS has always celebrated great Australian talents early in their careers, including international model and style icon Miranda Kerr who joined the brand in 2003; Sarah Stephens in 2004 and again in 2013, followed by Ruby Rose and Elyse Taylor in 2009; Rachael Taylor in 2010; Samara Weaving in 2012; Jack Vanderhart in 2013 and finishing up with Kelly Gale in 2014.

ARC gave these ambassadors creative reign for a fun video directed by one of BONDS favourite ambassadors, actress and filmmaker, Rachael Taylor – generating mass social media engagement via #BONDS100. Check it out here.

Off the back of this huge three day shoot, Steven & Nicole were still able to fit in one of the sexiest editorial shoots of this year, featured in Sunday Style. The ladies of the Classics Campaign smoulder in nothing but black leather and all of BONDS favourite pieces!

Share the love on Facebook and Instagram with #BONDS100 @bondsaus

 

Sunday, February 01, 2015

Jai Courtney & Elyse Taylor for BONDS!

ARC has brought home two of Australia's most in demand expats, international model Elyse Taylor, and film star Jai Courtney for the launch of BONDS new Chambray shirt. 

We recently shot the pair for BONDS in Sydney and as well as turning on the chemistry for our cameras, Jai and Elyse showed off the very best of BONDS Autumn/Winter range.

 Both Jai and Elyse have had huge years. Jai starred in multiple blockbusters, including Divergent, Unbroken and The Water Diviner. Newly married Elyse, on the other hand, has been spending time with her newborn baby, Lila. Elyse hasn’t bared her undies for BONDS since 2009, and has since walked for Victoria’s Secret, Dolce & Gabbana, Tommy Hilfiger and Moschino, and has appeared twice on the cover of Australian Vogue but eight months on from giving birth to her gorgeous daughter Lila, she is looking more radiant than ever!

Whilst she admits that her body changed radically after giving birth, Elyse now works with trainer, Justin Gelband when in New York, and also likes to swim and do low impact high repetition exercise to keep her physique in its prime. As well as plans to raise baby Lila in Australia, Elyse and husband Seth Campbell hope to extend their family in the coming years.

Elyse is a true Aussie success story and we can’t wait to see more of her in BONDS!


 

 

Jai Courtney & Elyse Taylor in BONDS AW15

Elyse Taylor with baby Lila wearing BONDS new Chambray shirt

Monday, December 01, 2014

River Island’s Fashion Ashes!

Just in time for Summer, ARC recently took over the iconic Bondi beach to shoot Aussie sweethearts Bee Beardsworth and Elle Brittain for our fave UK high street brand River Island in their Southern Hemisphere exclusive range.

A unique and confident collection, the exclusive capsule is a fusion of relaxed daywear, and chic party apparel. Classics are reinvented with bold colour, lightweight fabrications and laid back silhouettes, perfect for the Aussie weather.

To celebrate, River Island’s Summer 15 campaign sees Australians & Brits going head-to-head in the ultimate test of sartorial style; The Fashion Ashes. This stylish adaptation of the Cricket Ashes features Aussie bombshell Elle Brittain and Brit cool cat Bee Beardsworth taking on this seasons biggest categories; Festival Fashion, Denim, Street Style, Partywear and Resort.

River Island’s global expansion into the Southern Hemisphere – from South Africa to Australia culminates in a dedicated clothing range to suit counter seasonal climates. The Southern Hemisphere collection is refreshed weekly with a crop of the newest High Summer arrivals. Australians can now also shop the site in AUD and receive shipping for order over $50.

Bee Beardsworth & Elle Brittain go head-to-head for River Island’s Fashion Ashes 

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