A laid back ethos of Australian style with a directional European influence provided the inspiration for the Politix Spring/Summer 14-15 campaign which ARC shot beside the stunning French Riviera in Cannes starring one of the most promising up-and-coming Aussie faces in male modelling, Nathaniel Visser.

Photographer: Nick Hudson
Models: Nathaniel Visser (Priscillas), Alessio Pozzi (Priscillas), Amaury Baudoin (Success Paris)

French-inspired Australian boutique Blue Illusion has unveiled acclaimed French actress Juliette Binoche as their very first ambassador for the Spring/Summer 2014 fashion season.

The Academy Award winning actress, who stars with Twilight actress Kristen Stewart in upcoming feature film Clouds of Sils Maria (trailer below), turned 50 this year and continues to be celebrated in the film and fashion worlds for her grace, intelligence and natural beauty - the perfect complement for Blue Illusion's brand ethos.

Co-Founder and Creative Director Donna Guest explains, "I have always aspired to have Juliette represent our brand because she is the essence of it, she embodies it. She is the Blue Illusion woman. She loves to look and feel great yet comfort is first and foremost to Juliette. She is what we are about, an easy-going and casual elegance. It's modern and of course, it's chic."

Binoche echoes those sentiments: "I'm very excited to be the face of Blue Illusion, a brand that represents independence, real women and beautiful clothes with a true love of everything French."

River Island has joined THE ICONIC! To celebrate this new partnership, ARC shot home-grown super girl Ajak Deng as she returns to Australia to walk the runway for River Island and THE ICONIC at this year's Virgin Australian Melbourne Fashion Festival. 

The River Island x THE ICONIC runway show incorporates a Melbourne-first 'Shop-the-Show' concept showcasing River Island product available for purchase hot off the runway and delivered by THE ICONIC within 3 hours in Sydney and now in Melbourne!