Wednesday, August 05, 2015

BUDDY'S BACK | THE POLITIX TRACK JEAN

AFL star Lance 'Buddy' Franklin is BACK, as the face of the Politix AW15 campaign! 

ARC recently shot Buddy as he introduced the brands new take on modern street wear classic, and their new sports-inspired 'Track Jean'. Made from a hybrid stretch denim, the Politix Track Jean is the ultimate menswear staple for style and comfort

ARC's style tips? Dress up the Track Jean with a tailored shirt and blazer, or down with a basic tee for weekend wear.

Buddy made his Politix debut when ARC shot their Spring Racing campaign alongside sporting legend Harry Kewell in late 2014, and has since had a massive year. The 28-year-old is a star on and off the field as one of the Sydney Swans most iconic players (and of course as Jesinta Campbell’s beau!)

politix.com.au 



 

 

Monday, May 18, 2015

BONDS100 GETS TIGHT WITH IGGY!


I-G-G-Y IS BACK! This time her curves are on show for the launch of BONDS new Tights collection, shot by ARC earlier this year in the US along with stylist Nicole Bonython and photographer Thomas Whiteside.

Iggy’s amazing energy and down-to-earth persona on set was extremely refreshing, check out the BTS video here!

As part of BONDS Tights campaign, the 'Fancy' rapper appears in key hosiery styles including comfy black opaques, leggings, sheer tights and cosy rib and cable knit socks. 

The collection is the perfect addition to any Winter wardrobe and marks the brands full foray into street legwear. It also marks the brands huge 100th year milestone. To join in on the birthday celebrations check out the #BONDS100 hashtag and share some love on social media!

#BONDS100


 

 

Sunday, April 26, 2015

BONDS100 GETS FANCY WITH IGGY AZALEA

Bonds celebrate their 100th birthday year with the announcement of it-girl Iggy Azalea! The ARC team travelled to LA earlier this year with photographer Thomas Whiteside and stylist Nicole Bonython to shoot the Australian-born chart topping rapper in the new BONDS100 range.
The collection is an instantly recognisable featuring statement-making monochrome, logo waistbands and eye-popping prints to be worn with effortlessly cool confidence.

Finishing up at 2am, the entire team couldn’t get enough of Iggy. Whilst she is known for her superstar status, Iggy’s amazing energy and down-to-earth persona on set was extremely refreshing. Her witty attitude and charm is evident in the BTS video you can check out here!

Iggy also had great chemistry with photographer Thomas Whiteside, who has shot some of the world’s most recognisable faces including Taylor Swift, Lorde, Keira Knightley and Nicki Minaj.

To join in on Bonds 100th birthday celebrations check out the #BONDS100 hashtag and share some love on social media!

#BONDS100

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