Saturday, March 01, 2014
RIVER ISLAND LAUNCHES ON THE ICONIC AT VAMFF
River Island has joined THE ICONIC! To celebrate this new partnership, ARC shot home-grown super girl Ajak Deng as she returns to Australia to walk the runway for River Island and THE ICONIC at this year's Virgin Australian Melbourne Fashion Festival.
The River Island x THE ICONIC runway show incorporates a Melbourne-first 'Shop-the-Show' concept showcasing River Island product available for purchase hot off the runway and delivered by THE ICONIC within 3 hours in Sydney and now in Melbourne!
Originally from Melbourne, Ajak is the perfect face to front River Island’s Australian debut; embodying the brands exuberant energy, international status and fresh take on fast-fashion.