Sunday, August 17, 2014

'NEW ICONS OF FASHION' SHINE FOR THE ICONIC SS14-15

Samara Weaving wears Tigerlily for THE ICONIC

THE ICONIC has teamed up with ARC to launch its SS2014-15 season and three New Icons Of Fashion: Australian actress Samara Weaving, Grammy-winning UK artist Foxes, and international street-style icon and i-D Magazine Fashion Editor-at-large Julia Sarr-Jamois, each of whom has paired with a hero brand from The ICONIC’s curated selection of labels.

The campaign was shot in London with the three stars who brought their unique personal style to the new season's looks under the fashion direction of esteemed stylist and fashion editor Vanessa Coyle.
The campaign celebrates individuality and exemplifies the new muses of fashion that represent individual tastes and unique personal style, shoppable now on www.theiconic.com.au.
Photographer – Nick Hudson
Stylist – Vanessa Coyle
Hair – Elvire Roux
Make up – Harriet Hadfield
Creative Direction & Production - The ARC Factory

Julia Sarr-Jamois wears River Island for THE ICONIC
Foxes wears Cameo for THE ICONIC

Thursday, August 14, 2014

POLITIX SPRING/SUMMER 2014-15 CAMPAIGN UNVEILED

A laid back ethos of Australian style with a directional European influence provided the inspiration for the Politix Spring/Summer 14-15 campaign which ARC shot beside the stunning French Riviera in Cannes starring one of the most promising up-and-coming Aussie faces in male modelling, Nathaniel Visser.

The campaign was shot by New York-based Australian photographer Nick Hudson (Russh, Miss Vogue, Elle UK) and with the French Riviera as a backdrop, the images fittingly complement the sharp 60s-inspired tailoring, sophisticated sportswear and statement black tie pieces (the velvet dinner jacket revival continues!) of the new collection.The Politix SS14-15 collection is now available in stores: www.politix.com.au

Photographer: Nick Hudson
Models: Nathaniel Visser (Priscillas), Alessio Pozzi (Priscillas), Amaury Baudoin (Success Paris)


Wednesday, August 06, 2014

ACTRESS JULIETTE BINOCHE UNVEILED AS NEW FACE OF BLUE ILLUSION

French-inspired Australian boutique Blue Illusion has unveiled acclaimed French actress Juliette Binoche as their very first ambassador for the Spring/Summer 2014 fashion season.

The Academy Award winning actress, who stars with Twilight actress Kristen Stewart in upcoming feature film Clouds of Sils Maria (trailer below), turned 50 this year and continues to be celebrated in the film and fashion worlds for her grace, intelligence and natural beauty - the perfect complement for Blue Illusion's brand ethos.

Co-Founder and Creative Director Donna Guest explains, "I have always aspired to have Juliette represent our brand because she is the essence of it, she embodies it. She is the Blue Illusion woman. She loves to look and feel great yet comfort is first and foremost to Juliette. She is what we are about, an easy-going and casual elegance. It's modern and of course, it's chic."

Binoche echoes those sentiments: "I'm very excited to be the face of Blue Illusion, a brand that represents independence, real women and beautiful clothes with a true love of everything French."

Blue Illusion website: www.blueillusion.com

Clouds of Sils Maria trailer:

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