Sunday, April 26, 2015
BONDS100 GETS FANCY WITH IGGY AZALEA
Bonds celebrate their 100th birthday year with the announcement of it-girl Iggy Azalea! The ARC team travelled to LA earlier this year with photographer Thomas Whiteside and stylist Nicole Bonython to shoot the Australian-born chart topping rapper in the new BONDS100 range.
The collection is an instantly recognisable featuring statement-making monochrome, logo waistbands and eye-popping prints to be worn with effortlessly cool confidence.
Finishing up at 2am, the entire team couldn’t get enough of Iggy. Whilst she is known for her superstar status, Iggy’s amazing energy and down-to-earth persona on set was extremely refreshing. Her witty attitude and charm is evident in the BTS video you can check out here!
Iggy also had great chemistry with photographer Thomas Whiteside, who has shot some of the world’s most recognisable faces including Taylor Swift, Lorde, Keira Knightley and Nicki Minaj.
To join in on Bonds 100th birthday celebrations check out the #BONDS100 hashtag and share some love on social media!