Monday, December 01, 2014

River Island’s Fashion Ashes!

Just in time for Summer, ARC recently took over the iconic Bondi beach to shoot Aussie sweethearts Bee Beardsworth and Elle Brittain for our fave UK high street brand River Island in their Southern Hemisphere exclusive range.

A unique and confident collection, the exclusive capsule is a fusion of relaxed daywear, and chic party apparel. Classics are reinvented with bold colour, lightweight fabrications and laid back silhouettes, perfect for the Aussie weather.

To celebrate, River Island’s Summer 15 campaign sees Australians & Brits going head-to-head in the ultimate test of sartorial style; The Fashion Ashes. This stylish adaptation of the Cricket Ashes features Aussie bombshell Elle Brittain and Brit cool cat Bee Beardsworth taking on this seasons biggest categories; Festival Fashion, Denim, Street Style, Partywear and Resort.

River Island’s global expansion into the Southern Hemisphere – from South Africa to Australia culminates in a dedicated clothing range to suit counter seasonal climates. The Southern Hemisphere collection is refreshed weekly with a crop of the newest High Summer arrivals. Australians can now also shop the site in AUD and receive shipping for order over $50.

Bee Beardsworth & Elle Brittain go head-to-head for River Island’s Fashion Ashes 

Sunday, August 17, 2014

'NEW ICONS OF FASHION' SHINE FOR THE ICONIC SS14-15

Samara Weaving wears Tigerlily for THE ICONIC

THE ICONIC has teamed up with ARC to launch its SS2014-15 season and three New Icons Of Fashion: Australian actress Samara Weaving, Grammy-winning UK artist Foxes, and international street-style icon and i-D Magazine Fashion Editor-at-large Julia Sarr-Jamois, each of whom has paired with a hero brand from The ICONIC’s curated selection of labels.

The campaign was shot in London with the three stars who brought their unique personal style to the new season's looks under the fashion direction of esteemed stylist and fashion editor Vanessa Coyle.
The campaign celebrates individuality and exemplifies the new muses of fashion that represent individual tastes and unique personal style, shoppable now on www.theiconic.com.au.
Photographer – Nick Hudson
Stylist – Vanessa Coyle
Hair – Elvire Roux
Make up – Harriet Hadfield
Creative Direction & Production - The ARC Factory

Julia Sarr-Jamois wears River Island for THE ICONIC
Foxes wears Cameo for THE ICONIC

Thursday, August 14, 2014

POLITIX SPRING/SUMMER 2014-15 CAMPAIGN UNVEILED

A laid back ethos of Australian style with a directional European influence provided the inspiration for the Politix Spring/Summer 14-15 campaign which ARC shot beside the stunning French Riviera in Cannes starring one of the most promising up-and-coming Aussie faces in male modelling, Nathaniel Visser.

The campaign was shot by New York-based Australian photographer Nick Hudson (Russh, Miss Vogue, Elle UK) and with the French Riviera as a backdrop, the images fittingly complement the sharp 60s-inspired tailoring, sophisticated sportswear and statement black tie pieces (the velvet dinner jacket revival continues!) of the new collection.The Politix SS14-15 collection is now available in stores: www.politix.com.au

Photographer: Nick Hudson
Models: Nathaniel Visser (Priscillas), Alessio Pozzi (Priscillas), Amaury Baudoin (Success Paris)


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