Just in time for Summer, ARC recently took over the iconic Bondi beach to shoot Aussie sweethearts Bee Beardsworth and Elle Brittain for our fave UK high street brand River Island in their Southern Hemisphere exclusive range.

A unique and confident collection, the exclusive capsule is a fusion of relaxed daywear, and chic party apparel. Classics are reinvented with bold colour, lightweight fabrications and laid back silhouettes, perfect for the Aussie weather.

To celebrate, River Island’s Summer 15 campaign sees Australians & Brits going head-to-head in the ultimate test of sartorial style; The Fashion Ashes. This stylish adaptation of the Cricket Ashes features Aussie bombshell Elle Brittain and Brit cool cat Bee Beardsworth taking on this seasons biggest categories; Festival Fashion, Denim, Street Style, Partywear and Resort.

River Island’s global expansion into the Southern Hemisphere – from South Africa to Australia culminates in a dedicated clothing range to suit counter seasonal climates. The Southern Hemisphere collection is refreshed weekly with a crop of the newest High Summer arrivals. Australians can now also shop the site in AUD and receive shipping for order over $50.

Bee Beardsworth & Elle Brittain go head-to-head for River Island’s Fashion Ashes 

Samara Weaving wears Tigerlily for THE ICONIC

THE ICONIC has teamed up with ARC to launch its SS2014-15 season and three New Icons Of Fashion: Australian actress Samara Weaving, Grammy-winning UK artist Foxes, and international street-style icon and i-D Magazine Fashion Editor-at-large Julia Sarr-Jamois, each of whom has paired with a hero brand from The ICONIC’s curated selection of labels.

Julia Sarr-Jamois wears River Island for THE ICONIC

Foxes wears Cameo for THE ICONIC

A laid back ethos of Australian style with a directional European influence provided the inspiration for the Politix Spring/Summer 14-15 campaign which ARC shot beside the stunning French Riviera in Cannes starring one of the most promising up-and-coming Aussie faces in male modelling, Nathaniel Visser.

Photographer: Nick Hudson
Models: Nathaniel Visser (Priscillas), Alessio Pozzi (Priscillas), Amaury Baudoin (Success Paris)