Wednesday, August 06, 2014
ACTRESS JULIETTE BINOCHE UNVEILED AS NEW FACE OF BLUE ILLUSION
French-inspired Australian boutique Blue Illusion has unveiled acclaimed French actress Juliette Binoche as their very first ambassador for the Spring/Summer 2014 fashion season.
The Academy Award winning actress, who stars with Twilight actress Kristen Stewart in upcoming feature film Clouds of Sils Maria (trailer below), turned 50 this year and continues to be celebrated in the film and fashion worlds for her grace, intelligence and natural beauty - the perfect complement for Blue Illusion's brand ethos.
Co-Founder and Creative Director Donna Guest explains, "I have always aspired to have Juliette represent our brand because she is the essence of it, she embodies it. She is the Blue Illusion woman. She loves to look and feel great yet comfort is first and foremost to Juliette. She is what we are about, an easy-going and casual elegance. It's modern and of course, it's chic."
Binoche echoes those sentiments: "I'm very excited to be the face of Blue Illusion, a brand that represents independence, real women and beautiful clothes with a true love of everything French."
Clouds of Sils Maria trailer: