Friday, March 08, 2019
Bonds Intimately- All The Feels
BONDS explore all the feels with the launch of the brands most innovative intimates’ collection.Championing up-front beauty and body positivity, Bonds Intimately celebrates the modern woman, featuring delicate lace designs that make you feel amazing every day.
Teaming up with a new generation of Australian and New Zealand millennials who define themselves in their own way, the campaign strives to challenge conventions of beauty in all forms.
The Intimately line up is led by transgender model Andreja Pejic, who’s influence has been felt by men and women, tastemakers and avid followers of fashion alike. Intimately BONDS will be Andreja’s first Australian underwear campaign.
The diverse line-up of Intimately women making their mark internationally also includes New Zealand-born beauty Maia Cotton, diversity advocate and model Shanaya Peters and flame- haired model Madeleine Hunt.
Bonds Marketing Manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Australian woman. Taking a strong and feminine stance on Intimates, All The Feels celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”
The video behind the campaign strengthens BONDS pledge to embrace female diversity in all forms. Exploring how feeling ‘good’ comes from the inside out and how we feel about ourselves and in our bodies.
The Intimately Bonds collection Is available for purchase in-store and online at www.bonds.com.au from March 6.