Tuesday, April 23, 2019

Comfy Livin'


Bonds new Comfy Livin made for sleepin', livin' and chillin'

Lounge like you mean it in Comfy Livin’, the brand- new sleep range from BONDS. Fronted by BONDS ambassador and AFL star Dustin Martin and New Zealand-born beauty Maia Cotton, the new range is brought to life in a dreamy stills and video campaign that launches this month.

Blurring the lines between sleepwear and daywear, the range is carefully constructed for relaxation and switching off. Using everything BONDS is known for in developing the softest, comfiest underwear, the difference between Comfy Livin’ and other lounge collections out there, is in the details.

BONDS Head of Marketing, Emily Small, says the new range breaks the rules when it comes to traditional sleep, “Comfy Livin’ introduces sleepwear that doesn’t need covering up, helping you feel good about spending the day in your PJs, embracing the indoors and good enough to be seen in by your neighbour.”

Created from super soft cotton modal that offers four- way stretch for cocoon-like comfort, each piece is designed to take relaxing to the max. Other details to ensure next-level lounging include ultra-soft elastic waistbands that fit you comfortably and stretch cords that move with you.

For guys, there is a range of chill-worthy pieces available to easily take you from the couch to the café. Take your pick from Comfy Livin’s relaxed fit shorts, pants and tees in a variety of colours and prints.

For women, the options include a range of camisoles, slips, singlets, tees and even our snooze inducing eye- mask that’s perfect for home or travel.

Complementing the campaign, Dustin and Maia star in a fun video spot, a 30 second clip titled “Good Night?” capturing Dustin and Maia being woken up by a hoard of inquisitive paparazzi. Showcasing Dustin’s cheeky side, the clip explores the Richmond mid elder’s mischievous side, playing a cute trick on Maia.

The BONDS Comfy Livin range is available in-store and online at www.bonds.com.au from April 2.

Tuesday, April 23, 2019

Tonight Makes Tomorrow

Sheridan are proud to share the relentless pursuit of a better tomorrow with Australian overachievers; Social Activist and Entrepreneur Lara Worthington, Hollywood Actor Chris Pang (Crazy Rich Asians, Charlie’s Angels) and award winning first nations choreographer, dancer and artist Amrita Hepi, for the next instalment of Sheridan’s sheets campaign ‘Tonight Makes Tomorrow’.

A household name with a socially conscious mission, mother of two Lara Worthington is committed to improving the planet’s future which is a philosophy shared by Sheridan’s approach to sustainability and quality standards. “The goal is to create a better world. A little bit goes a long way, from saying no to plastic straws to buying organic where possible, I believe every choice makes a difference,” says Lara. Australian’s don’t need to choose between luxurious quality and being environmentally conscious, when buying Sheridan sheets, these go hand in hand.

Sheridan’s long-term commitment to quality and sustainability practises has been pushed further with the introduction of Sheridan’s organic cotton 400TC Sheet Set. Expertly crafted from 100% natural, sustainably sourced cotton, the Organic Cotton Sheet Set is Global Organic Textile Standard certified which is the worldwide leading textile processing standard for organic fires.

Bundjulung and Ngapuhi woman Amrita Hepi expresses herself unreservedly through dance and her environment, while Melbourne born Hollywood actor Chris Pang believes a quality night’s sleep guarantees his best performance. Sheridan sheets play a key role in their preparation, keeping them well rested and inspired for their tomorrow.

Sheridan believe every mindfully curated bedroom starts with quality sheets – the weave, the artistry and the craftsmanship are all important in making sure your bed is a place which refreshes, renews and inspires you. With the largest collection of sheeting in Australia, no matter your unique preference, Sheridan offer a quality start to every day by helping you sleep well every night.

Group General Manager of Sheridan Paul Gould says “A lot of consumers think of sheets as a commodity purchase. I used to feel the same way, until I discovered how great a bed can feel with Sheridan sheets.”

“We have always believed in setting the highest standard for products that deliver a quality sleep experience. This campaign takes this sentiment even further by sharing examples of some of Australia’s high achievers and how Sheridan sheets play a vital role in their success tomorrow.”

Sheridan’s commitment to quality, sourcing only the finest quality fibres, expert craftsmanship and rigorous testing standards, means their sheets outperform their competitors. At their Quality Control facilities in Adelaide, each sheet is test washed 100 times – compared to the industry standard of three – before bringing it to market.

Loved as an icon of distinctly Australian style for over 50 years, Sheridan and their Tomorrow Makers share the philosophy that a quality night’s sleep, starts with quality sheets. Achieving a better tomorrow, rests on making quality decisions tonight.

Sheridan sheets are available online at sheridan.com.au, Sheridan boutiques, David Jones and other speciality retailers.


Friday, March 08, 2019

Bonds Intimately- All The Feels

BONDS explore all the feels with the launch of the brands most innovative intimates’ collection.Championing up-front beauty and body positivity, Bonds Intimately celebrates the modern woman, featuring delicate lace designs that make you feel amazing every day.

Teaming up with a new generation of Australian and New Zealand millennials who define themselves in their own way, the campaign strives to challenge conventions of beauty in all forms.

The Intimately line up is led by transgender model Andreja Pejic, who’s influence has been felt by men and women, tastemakers and avid followers of fashion alike. Intimately BONDS will be Andreja’s first Australian underwear campaign.

The diverse line-up of Intimately women making their mark internationally also includes New Zealand-born beauty Maia Cotton, diversity advocate and model Shanaya Peters and flame- haired model Madeleine Hunt.

Bonds Marketing Manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Australian woman. Taking a strong and feminine stance on Intimates, All The Feels celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”

The video behind the campaign strengthens BONDS pledge to embrace female diversity in all forms. Exploring how feeling ‘good’ comes from the inside out and how we feel about ourselves and in our bodies.

The Intimately Bonds collection Is available for purchase in-store and online at www.bonds.com.au from March 6.


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