BONDS explore all the feels with the launch of the brands most innovative intimates’ collection.Championing up-front beauty and body positivity, Bonds Intimately celebrates the modern woman, featuring delicate lace designs that make you feel amazing every day.

Teaming up with a new generation of Australian and New Zealand millennials who define themselves in their own way, the campaign strives to challenge conventions of beauty in all forms.

The Intimately line up is led by transgender model Andreja Pejic, who’s influence has been felt by men and women, tastemakers and avid followers of fashion alike. Intimately BONDS will be Andreja’s first Australian underwear campaign.

The diverse line-up of Intimately women making their mark internationally also includes New Zealand-born beauty Maia Cotton, diversity advocate and model Shanaya Peters and flame- haired model Madeleine Hunt.

Bonds Marketing Manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Australian woman. Taking a strong and feminine stance on Intimates, All The Feels celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”

The video behind the campaign strengthens BONDS pledge to embrace female diversity in all forms. Exploring how feeling ‘good’ comes from the inside out and how we feel about ourselves and in our bodies.

The Intimately Bonds collection Is available for purchase in-store and online at www.bonds.com.au from March 6.

Dustin Martin, Bonds Ambassador and AFL star, teams up with a Tiger for the AW18 mens underwear shoot.

Shot only in his Tiger print Bonds Undies, Dustin said; “After we got to know each other– Pi the Tiger and I relaxed and got on pretty well. Must say, he looked a little surprised when I walked out in my Bonds undies. It was killer.”

Pi, who’s name translates to ‘strong and noble’, walked alongside Dustin Martin as he showcased his strong physique and signature ink in the commanding stills and video shoot which champions BONDS jungle inspired printed underwear.

Accustomed to physical preparation for an AFL match, the Richmond Football player was a natural in front of the camera and completely at ease taking strides alongside Pi.

“When we discussed the Tiger idea, he was excited, It’s a great way to show- case his athleticism and our Bonds Jungle inspired print undies, along side one of the worlds most amazing animals, the imagery reflects the power and strength in both, as well as the undies themselves,” Emily Small, Bonds Head of Marketing.

The new collection features jungle tones, camouflage prints and textured waist bands, each pair made from BONDS soft cotton, with a focus on comfort.

The men’s underwear and apparel collection is available for purchase in-store and online at Bonds from January 22.