ARC Campaigns

Thursday, January 24, 2019

Dustin Martin Goes Wild With Bonds

Dustin Martin, Bonds Ambassador and AFL star, teams up with a Tiger for the AW18 mens underwear shoot.

Shot only in his Tiger print Bonds Undies, Dustin said; “After we got to know each other– Pi the Tiger and I relaxed and got on pretty well. Must say, he looked a little surprised when I walked out in my Bonds undies. It was killer.”

Pi, who’s name translates to ‘strong and noble’, walked alongside Dustin Martin as he showcased his strong physique and signature ink in the commanding stills and video shoot which champions BONDS jungle inspired printed underwear.

Accustomed to physical preparation for an AFL match, the Richmond Football player was a natural in front of the camera and completely at ease taking strides alongside Pi.

“When we discussed the Tiger idea, he was excited, It’s a great way to show- case his athleticism and our Bonds Jungle inspired print undies, along side one of the worlds most amazing animals, the imagery reflects the power and strength in both, as well as the undies themselves,” Emily Small, Bonds Head of Marketing.

The new collection features jungle tones, camouflage prints and textured waist bands, each pair made from BONDS soft cotton, with a focus on comfort.

The men’s underwear and apparel collection is available for purchase in-store and online at Bonds from January 22.



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Wednesday, January 16, 2019

Local Supply SS19

Local Supply, best known for their durable and travel friendly shades, have launched their first ever womens collection for Spring/Summer 2019.

Shot in the outskirts of Sydney, the SS19 campaign was inspired by a classic Australian summer spent under the sun. A suburban backyard with the BBQ sizzling, sprinklers on full blast and deck chairs in recline set the scene for models Tristan, Zen Zen and Gee Gee to put Local Supply’s sunglasses to best use.


The new collection of womens, mens and unisex sunglasses introduce a range of bold colours and dynamic round, square and cat eye frames. There’s a perfect Local Supply style for everyone under the sun this summer.

For Locals Everywhere.

Shop the new collection here:https://www.localsupply.com/




 


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Wednesday, January 16, 2019

Sun-Chaser Mimi Elashiry Launches Limited Edition Tee Range In Collab With Bonds



 

Dreams of summer, burning sun.

You lie on the beach, Belly up, no need to run.

Gazing off, Dazing off, eyes shut.

You see swirls of yellow, red, but...

Dream where are you? There you will find what is waiting, changing, growing, burning for you.

By you - under the summer sun.

-Mimi Elashiry-


 Launching January 8th, Mimi Elashiry in collaboration with BONDS are launching the ultimate, summer-chaser collection of limited-edition tees. The Australian model, photographer and Instagram entrepreneur Mimi Elashiry has designed a collection of four tee’s featuring her artwork, personal photography and poems that capture the spirit of an Australian golden summer.

Made from 100% Home Grown Aussie Cotton, the boxy BONDS heritage shapes have chunky ribbed necklines, relaxed dropped sleeves and come in both classic long and breezy cropped options.

The four artworks across the tee’s are collages are inspired by “Summer days in the burning sun, lying by the ocean under palm trees, sand between by toes, long road tips, going away and the thrill of coming home,” says Mimi.

“The four designs across the tees are collages are inspired by “Summer days in the sun, lying by the ocean under palm trees, sand between my toes, long road tips, going away and the thrill of coming home,” says Mimi. “Bonds were so open to my ideas and gave the creative freedom to create these very personal collages – I was thrilled to collaborate on this creative project.”

The Mimi Elashiry X BONDS Limited Edition Tee collection is available for purchase in selected stores and online www.bonds.com.au from January 8th


 


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