Friday, March 08, 2019

Bonds Intimately- All The Feels

BONDS explore all the feels with the launch of the brands most innovative intimates’ collection.Championing up-front beauty and body positivity, Bonds Intimately celebrates the modern woman, featuring delicate lace designs that make you feel amazing every day.

Teaming up with a new generation of Australian and New Zealand millennials who define themselves in their own way, the campaign strives to challenge conventions of beauty in all forms.

The Intimately line up is led by transgender model Andreja Pejic, who’s influence has been felt by men and women, tastemakers and avid followers of fashion alike. Intimately BONDS will be Andreja’s first Australian underwear campaign.

The diverse line-up of Intimately women making their mark internationally also includes New Zealand-born beauty Maia Cotton, diversity advocate and model Shanaya Peters and flame- haired model Madeleine Hunt.

Bonds Marketing Manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Australian woman. Taking a strong and feminine stance on Intimates, All The Feels celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”

The video behind the campaign strengthens BONDS pledge to embrace female diversity in all forms. Exploring how feeling ‘good’ comes from the inside out and how we feel about ourselves and in our bodies.

The Intimately Bonds collection Is available for purchase in-store and online at from March 6.

Thursday, January 24, 2019

Dustin Martin Goes Wild With Bonds

Dustin Martin, Bonds Ambassador and AFL star, teams up with a Tiger for the AW18 mens underwear shoot.

Shot only in his Tiger print Bonds Undies, Dustin said; “After we got to know each other– Pi the Tiger and I relaxed and got on pretty well. Must say, he looked a little surprised when I walked out in my Bonds undies. It was killer.”

Pi, who’s name translates to ‘strong and noble’, walked alongside Dustin Martin as he showcased his strong physique and signature ink in the commanding stills and video shoot which champions BONDS jungle inspired printed underwear.

Accustomed to physical preparation for an AFL match, the Richmond Football player was a natural in front of the camera and completely at ease taking strides alongside Pi.

“When we discussed the Tiger idea, he was excited, It’s a great way to show- case his athleticism and our Bonds Jungle inspired print undies, along side one of the worlds most amazing animals, the imagery reflects the power and strength in both, as well as the undies themselves,” Emily Small, Bonds Head of Marketing.

The new collection features jungle tones, camouflage prints and textured waist bands, each pair made from BONDS soft cotton, with a focus on comfort.

The men’s underwear and apparel collection is available for purchase in-store and online at Bonds from January 22.

Wednesday, January 16, 2019

Local Supply SS19

Local Supply, best known for their durable and travel friendly shades, have launched their first ever womens collection for Spring/Summer 2019.

Shot in the outskirts of Sydney, the SS19 campaign was inspired by a classic Australian summer spent under the sun. A suburban backyard with the BBQ sizzling, sprinklers on full blast and deck chairs in recline set the scene for models Tristan, Zen Zen and Gee Gee to put Local Supply’s sunglasses to best use.

The new collection of womens, mens and unisex sunglasses introduce a range of bold colours and dynamic round, square and cat eye frames. There’s a perfect Local Supply style for everyone under the sun this summer.

For Locals Everywhere.

Shop the new collection here:



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