Thursday, October 05, 2017




BONDS Swim is back and it's better (and bolder) than ever. Celebrating the spirit of Australian summer with the latest range reminiscent of all things salt, sun and surf.


Taking you from poolside to beachside, BONDS Summer 17 Swim is full of bold tropical prints with oversized blooms, lush palms and saturated colour. Created so you can mix and match your ultimate swim look, it's the perfect excuse to experiment and try something new.




Shanina shines in the BONDS SS17 Swim campaign, shot on location in Malibu. An original BONDS girl, Shanina’s first major modelling campaign following her appearance on “Make Me A Supermodel” was with BONDS. Since then, the international model and actress has moved to New York, been a Victoria’s Secret ‘Angel’, appeared on countless magazine covers and will marry fiancé, DJ Ruckus next year.

Casting a light on her journey to health and happiness, Shanina radiates in BONDS,encouraging positive body image and the importance of keeping a healthy mind, body and soul. At 25, Shanina has learned to love her body and celebrate her curves, believing the most important advice she’s been given is to enjoy the moment and embrace your unique self.



Engaging with Instagram megastar Jay Alvarezz, the 22-year-old embodies BONDS SS17 Swim with his perpetual holiday glow and everlasting sense of wanderlust. The social media superstar’s impeccably filtered life shot to fame in 2015 documenting his lavish lifestyle. Videos of his globe-trotting adventures have been viewed over 86 million times on YouTube.


Get ready for Summer with BONDS!

Thursday, September 07, 2017

Politix Get Lucky For Summer '17

Politix Get Lucky For Summer ’17

Politix launches ‘Get Lucky’ Summer ’17 Campaign with their most comprehensive range and marketing campaign ever.

Headlined by a 24-page print catalogue distributed nationally and supported with a shoppable online catalogue platform and digital media support, Politix isGetting Luckythis season.

Shot in LA, the campaign showcases Politix’s extensive menswear range, highlighting the launch of Modern Tailoring, Red Label “Lucky Shirts”, Office to Bar, Spring Racing and Black Tie ranges.

Politix’s ‘Get Lucky’ campaign coincides with the launch of Politix concession stores in David Jones stores, including Pitt St Mall Sydney and Bourke St Mall Melbourne along with Myer and own stores, totalling 80 Politix stores nationally.

Peter Sitch, CEO of Politix comments:

“We are excited to launch Politix’s ‘Get Lucky’ Summer ’17 national campaign which coincides with our launch in David Jones”

“Our Politix customer is fashion forward and invests in top-to-toe looks.The catalogue and digital campaign showcases our most extensive range and heralds the exciting Red Label “Lucky Shirts”,our light weight fitted Modern Tailoring ranges, along with Spring Racing andBlack Tie.”

The Politix ‘Get Lucky’ Summer ’17 catalogue is distributed nationally through Australian Financial Review, The Courier Mail, Sydney Morning Herald, The Age, Politix stores, David Jones and Myer.

Wednesday, September 06, 2017

Jimmy Bartel


Jimmy Bartel has been announced as the face of Bonds underwear, starring alongside his son Aston in the campaign. Jimmy joined the Bonds family earlier this year for the launch of Bonds Baby Search and now takes over the reins from sports legend Pat Rafter. With big shoes to fill, Jimmy can be seen modelling Bonds latest collection of Men’s underwear that caters to men of all tastes.

Jimmy Bartel is a three-time AFL premiership player, Brownlow medallist, Norm Smith medallist and recently retired from football to focus on his family, his son Aston and matters close to his heart, such as domestic violence. Redefining masculinity, the ex-Geelong Football Club champion is campaigning to reduce Australia's shocking rates of domestic violence, and is questioning old notions of what it is to be a `man'. Named as AFL’s sexiest player 7 times, Jimmy appears at ease in the new Bonds campaign, modelling their latest range of Men’s underwear and apparel. Another hero of the campaign is Jimmy’s gorgeous 20-month-old son Aston who is a natural in front of the camera modelling Bonds toddler collection.


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