Wednesday, January 16, 2019

Sun-Chaser Mimi Elashiry Launches Limited Edition Tee Range In Collab With Bonds


Dreams of summer, burning sun.

You lie on the beach, Belly up, no need to run.

Gazing off, Dazing off, eyes shut.

You see swirls of yellow, red, but...

Dream where are you? There you will find what is waiting, changing, growing, burning for you.

By you - under the summer sun.

-Mimi Elashiry-

 Launching January 8th, Mimi Elashiry in collaboration with BONDS are launching the ultimate, summer-chaser collection of limited-edition tees. The Australian model, photographer and Instagram entrepreneur Mimi Elashiry has designed a collection of four tee’s featuring her artwork, personal photography and poems that capture the spirit of an Australian golden summer.

Made from 100% Home Grown Aussie Cotton, the boxy BONDS heritage shapes have chunky ribbed necklines, relaxed dropped sleeves and come in both classic long and breezy cropped options.

The four artworks across the tee’s are collages are inspired by “Summer days in the burning sun, lying by the ocean under palm trees, sand between by toes, long road tips, going away and the thrill of coming home,” says Mimi.

“The four designs across the tees are collages are inspired by “Summer days in the sun, lying by the ocean under palm trees, sand between my toes, long road tips, going away and the thrill of coming home,” says Mimi. “Bonds were so open to my ideas and gave the creative freedom to create these very personal collages – I was thrilled to collaborate on this creative project.”

The Mimi Elashiry X BONDS Limited Edition Tee collection is available for purchase in selected stores and online from January 8th


Tuesday, January 15, 2019

Tonight Makes Tomorrow

Sheridan and Australia’s most talented overachievers share one thing in common, the relentless pursuit to perform at their best.

They know that to perform better, you need to prepare better. Setting yourself up for success tomorrow, means spending quality time the night before.

Sheridan’s new campaign - Tonight Makes Tomorrow - takes us into the intimate world of a selection of Australia’s most unique talents, to see how they prepare for tomorrow and how Sheridan sheets play a major role.

Sheridan understands that a quality night’s sleep starts with quality sheets – making for a successful tomorrow. Success is found in the details – it’s in the weave, the artistry, the craftsmanship. Sheridan ranges the largest collection of sheeting in Australia, so no matter what your sleeping preference, they have you covered.

Our Tomorrow Makers, an eclectic group of inspiring people from the worlds of fashion, sport, art and television have invited us to peer into their lives and see how they prepare to achieve their ambitious goals.

Rising stars, indigenous artist and surfer Otis Carey and fitness entrepreneur Steph Claire Smith are joined by recently married and proud new parents, singer Sam Margin (‘The Rubens’) and international model Rosie Tupper, along with SBS veteran and cult icon Lee Lin Chin.

Lee Lin Chin says, “I like to prepare for my tomorrow by unplugging my phone and re-reading the complete works of Shakespeare. However, it’s absurdly important for me to have a beautiful bed to have a great night’s sleep, it allows you to attack tomorrow with a bit more oomph.”

Their routines were more surprising than most would assume. Lee Lin stays balanced by reading Shakespeare for an hour in bed every evening, ahead of waking up early each morning for yoga. And Otis switches off his phone at 6pm, leaving it in the kitchen drawer, before prioritising family time with son Lenny, so he can rise early to surf.


Sheridan’s commitment to quality, sourcing only the finest quality fibres, expert craftsmanship and rigorous testing standards, means their sheets outperform their competitors. At their Quality Control facilities in Adelaide, each sheet is test washed 100 times – compared to the industry standard of three – before bringing it to market.

Group General Manager of Sheridan Paul Gould says “At Sheridan, quality is our obsession – it’s like the mainline vein that has run throughout the Sheridan business for over 50 years.”

“We believe in setting the highest standard for a quality night’s sleep. This campaign aligns our ethos of innovation with some of Australia’s most driven and inspiring individuals.”

Sheridan has been creating premium quality home and lifestyle products for over 50 years, loved as an icon of distinctly Australian style.

Sheridan sheets are available online at, Sheridan boutiques, David Jones and other speciality retailers.


Tuesday, October 23, 2018


Bonds makes a splash in colourful first summer collaboration with Aussie artist Funskull

Street meets surf in BONDS exciting new summer collaboration, BONDS x Funskull, a twinning board short collection designed in colourful collaboration with Australian contemporary artist, Elliott Routledge.


Launching October 15, fusing art with a feel-good t, the limited-edition collection of mens board shorts, available in four vibrant prints, launch in conjunction with two ‘mini-me’ boy’s styles.


“I created the prints to all have their own character. They’re designed to be fun and bold, but ultimately wearable by anyone and everyone,” says Elliott Routledge.


Celebrating the special bond between father and son, uncle and nephew or two great mates - big and small, the vibrant collection has been designed so you can match with your mini. Created with comfort in mind, the shorts have quick dry fabric, side zip features, a drawstring waist and self-stowing pockets.

“My dream project is to have a show with my son, Hunter, one day. Until then, being able to share this collab with him is pretty awesome!”

“It’s always been high on my list to try and involve my kids in my art projects, so when the opportunity to do this came up I was so excited to tell Hunter,” says Routledge.

Pushing the boundaries in art and creativity, Elliott’s pop-art-meets-abstract-style is plastered across the world’s biggest cities and their vast streetscapes.

“My work is bold, bright and full of contrast and abstract. My in influences come from all over the place. Weird people I meet, social situations, fashion, nature and anything else that randomly hits me,” says Routledge.

One of Australia’s most distinctive contemporary artists, Elliott Routledge cemented his roots in street art, best known for his impressive large-scale murals around the world.

Emily Small, BONDS Head of Marketing says, “the collection captures the spirit of Australian summer and BONDS as a brand for Aussie families. The range is fun and bold, encouraging customers to push the boundaries with colour and prints. Elliott’s unique artwork and youthful energy makes him an exciting addition to the Bonds range”.

The limited edition mens and boys BONDS x Funskull board short collection is available for purchase in-store and online on from October 15.


site by