Wednesday, November 29, 2017


Iconic Australian homewares and lifestyle brand Sheridan has teamed up with Hugh Sheridan this season as the face of their luxurious towel collection.

In it’s 50th year, Sheridan are bringing back their iconic ‘Towel Man’, a head-turning campaign first launched in 1986. Fast forward to this summer season, Sheridan has reinvigorated the Towel Man with a modern twist.

Adelaide born Hugh Sheridan was a natural fit for the brand, in addition to his namesake, the multi-talented Australian best known for his role in ‘Packed to the Rafters’ reflects the modern, Australian man.

The campaign, flaunting Hugh’s killer physique, championed Sheridan’s classic bath and beach towels designed to provide an instant touch of unrivalled luxury to any bathroom space or summer beach bag. “It’s such an iconic Australian brand,” says Hugh “I’m stoked to follow in the footsteps of its impressive history.”

Comprising the very best in quality weaves and textures, Sheridan’s beautifully soft towels are crafted using premium materials from around the world. All product featured in the campaign is available online and in-stores nationally.


Sheridan was founded in Australia by visionary entrepreneur Claudio Alcorso in 1967. With a vision to “introduce creative thought and beauty into the everyday things of life”, Sheridan designs quality products for the home. In its 50th year, Sheridan is known and trusted for its superior quality, bringing beautiful Australian living to the world, with a global retail footprint.


Wednesday, November 29, 2017




ROXY teams up with Australian model and social media superstar, Mimi Elashiry to celebrate the release of their new summer swimwear range.

Launched in-stores and online this month, the pocket rocket was a natural fit for the brand as Mimi’s sense of bohemian wanderlust translates perfectly into the swim range.



Her free-spirited style, attitude and confidence whilst rocking her signature bohemian style on beaches and festivals around the world, makes her the Instagram sensation that she is today. With close to 900,000 followers on Instagram, Mimi’s natural beauty and charisma refect the image of the Roxy girl who is feminine, stylish and most importantly, full of adventure. Mimi shines as the ultimate Roxy girl.





Created by women for women, the collection combines the latest styles with cheeky cuts and Roxy’s signature functional fit.

The Roxy High Summer range is available now, in stores and online at


Thursday, October 05, 2017




BONDS Swim is back and it's better (and bolder) than ever. Celebrating the spirit of Australian summer with the latest range reminiscent of all things salt, sun and surf.


Taking you from poolside to beachside, BONDS Summer 17 Swim is full of bold tropical prints with oversized blooms, lush palms and saturated colour. Created so you can mix and match your ultimate swim look, it's the perfect excuse to experiment and try something new.




Shanina shines in the BONDS SS17 Swim campaign, shot on location in Malibu. An original BONDS girl, Shanina’s first major modelling campaign following her appearance on “Make Me A Supermodel” was with BONDS. Since then, the international model and actress has moved to New York, been a Victoria’s Secret ‘Angel’, appeared on countless magazine covers and will marry fiancé, DJ Ruckus next year.

Casting a light on her journey to health and happiness, Shanina radiates in BONDS,encouraging positive body image and the importance of keeping a healthy mind, body and soul. At 25, Shanina has learned to love her body and celebrate her curves, believing the most important advice she’s been given is to enjoy the moment and embrace your unique self.



Engaging with Instagram megastar Jay Alvarezz, the 22-year-old embodies BONDS SS17 Swim with his perpetual holiday glow and everlasting sense of wanderlust. The social media superstar’s impeccably filtered life shot to fame in 2015 documenting his lavish lifestyle. Videos of his globe-trotting adventures have been viewed over 86 million times on YouTube.


Get ready for Summer with BONDS!


site by