Wednesday, August 15, 2018

Dustin Martin Launches Bonds Killer Undies Campaign

Dustin Martin transforms into a 3D video game gladiator for BONDS new Tech “Trunk ‘Killer Undies’ campaign.


Showcasing Dusty’s agility and power as the champion gladiator, Dustin battles through the video game in a CGI world, destroying advancing warriors and utilising his famous ‘Don’t Argue” fend, powered by his Tech Trunks.

“Being a computer game gladiator for a day was great, I got to run at full speed, smashing warriors and sending them flying into the air, it was awesome…. Not sure I’d want to be a stunt guy...those guys work hard” said Dustin Martin.



The new BONDS Tech trunk range launches this week, designed in collaboration with Dustin, the trunks have been engineered to enhance the everyday.

Including advanced quick-dry technology, innovative waist band and breathable mesh panels. The range features two hero styles, including a regular and long-leg trunk.

“When I started with Bonds late last year, we talked about creating the perfect sport underwear. Sitting down with the design team, we looked at the features I’d want in a pair of trunks. It was a great process, I enjoyed working with the designers and am really happy with how the Tech trunk turned out.”

“They keep me cool and comfy without bunching or budging. Nobody’s got time for that; especially when you’re playing in front of millions,” said Dustin Martin.

Emily Small, BONDS head of Marketing said, “Dustin’s contribution had helped us deliver a new and elevated product with real sporting pedigree. On or off the field it is a stylish, functional addition to the underwear drawer”.

The men’s Tech” Trunk underwear collection is available for purchase in-store and online on from August 12.



Wednesday, June 27, 2018


Ella Baché are excited to introduce a new solution to pigmentation: NeoBright.

This campaign ,starring influencers Tsutsumi Hoang, Nathalie Sinvist and Jennifer Gilmore, celebrates themulti-correcting and radiance enhancing range of products and treatments which help to even the skin tone and create an overall brighter complexion.

With proven active ingredients, these products are perfect for your everyday skincare routine. Enriched with advanced ingredients such as native Australian Kakadu Plum Seed Oil and Liquorice Root Extract, these products work in powerful synergy to deliver maximum results with no down time.

Wednesday, June 27, 2018

Inka Williams for Bonds Spring Summer '18


BONDS redefine womens youth apparel with the launch of New Era, a streetwear inspired collection with a nod to the 90's.
Fronting the Spring/Summer 2018 collection is Instagram influencer turned Aussie It-Girl, Inka Williams.

Amassing over one million followers on Instagram thanks to her followable feed of 90's inspired street style and lust-worthy island-living snaps, the Bali-based millennial icon has garnered a global cult following. 

Trailblazing the campaign, Inka inspired the collection created for the ultimate 90's girl. BONDS New Era strengthens the brands women's youth apparel, championing nostalgic BONDS basics, redefined with a revival of the iconic BONDS logo.

Paying homage to vintage streetwear aesthetic featuring colour blocking, scoop backs, body suits, high waists and 90's vibes, New Era redefines comfy.

Inka follows in the footsteps of a long list of esteemed BONDS girls including Sarah Ellen, Miranda Kerr, Ruby Rose, Kelly Gale and Catherine McNeil.

Bonds Head of Marketing, Emily Small says, "The New Era range is a nod to our 90's heritage with the versatility of a classic wardrobe staple. It's fun, fresh and for Everyone-from those who were born in the Nineties to those who remember what it was like to rock a scoop back and a scrunchie."
The New Era collection is available for purchase in-store and online on from June 29.


site by