Monday, February 19, 2018

BONDS ORIGINALS redefines underwear with Natasha Liu Bordizzo

BONDS redefines classic underwear with the launch of Originals, an underwear collection that celebrates minimalistic and modern design.

Fronting the new BONDS Originals Underwear campaign is Australian actress and model Natasha Liu Bordizzo.

Championing BONDS Originals, the multi-talented actress and martial arts black belt lead’s a visually striking campaign that boasts a refined and simplistic underwear collection. The campaign delivers undone sophistication, presenting an evolution of BONDS.

Making her acting debut as Snow Vase in Crouching Tiger, Hidden Dragon: Sword of Destiny, the Italian-Chinese beauty exploded into the Hollywood scene with her role as acrobat and swordsman in the 2018 release The Greatest Showman alongside Hugh Jackman, Zac Efron and Zendaya.

Complimenting Natasha’s signature style, the collection features soft, simple intimates with a nod to the Nineties. BONDS iconic undie shapes reimagined and elevated, the new range is addictively soft and luxuriously lightweight.

The new BONDS underwear range is available for purchase in-store and online at from February 15.

Wednesday, January 24, 2018

Dustin Martin Bonds AW18

BONDS have teamed up with elite sportsman and AFL superstar Dustin Martin, headlining as the new underwear ambassador in a powerful stills and video campaign that launches this month.
Dustin champions BONDS’ latest mens underwear range showcasing his athletic physique and signature ink against the iconic BONDS underwear silhouette. The new fashion and sports underwear collection features a palette of cool toned patterns, camo prints and textured waist bands.

Complementing the campaign, Dustin stars in a fun digital video campaign; the 30 second clip “Killer Undies” captures Dustin sprinting through the suburban streets of Melbourne in his Bonds undies chasing his puppy ‘Killer’. Showcasing Dusty’s athletic prowess, the clip sees the explosive Richmond mid elder leaping over fences and fending-off garbage men in only his Bonds undies while in pursuit of his runaway dog.

“Dustin is not only a star athlete but a real originator, he does things his way and people relate to that. We’ve had fun creating our content collaboratively and are delighted to be working together”, said Emily Small, Bonds Head of Marketing.

“I’ve grown up with Bonds and when they approached me it felt a natural fit; it’s an iconic and authentic brand which I relate to as they wanted to collaborate on the campaign. It ended up with me running around Melbourne streets in my underwear, which was a first!!”, said Dustin Martin.

Arguably AFL’s biggest star, 2017 saw the 26-year old achieve more than any other player in AFL history, including the Brownlow Medal with a record 36 votes, Norm Smith Medal, Leigh Matthews Trophy, AFL Coaches Association Player of the Year, AFLCA Champion Player of the Year and the Gary Ayres Award, the Bonds association is Dustin’s rst national fashion and underwear association.

The men’s underwear and apparel collection is available for purchase in-store and online on from January 22.

Check out the video here


Wednesday, December 13, 2017


Fashion + Music Collaborate with Australian cultural creatives 

G-Star Raw presents RAW RADIO in association with Sony.

Raw Radio bring togeter local fashion and music creatives to showcase 25 playlists and visual interpretations of their chosen, unique G-Star Elwood X25 drop II prints. The series of photographs and playlists will be exhibited at 78 Campbell St in Surry Hills on Thursday 2nd November.

The exhibitions celebrates unrestrained self-expression, creativity and G-Star's enduring relationships with distinctive artists, each talent putting a personal and original spin on their selected print and playlist.


G-Star, alongside Head of Imagination Pharrell Williams, has introduced a fresh array of 25 designs. The pants, each with a sole and unique story, come this season in various fabrics and different qualities: Lux prints-featuring detailed embroideries and top-notch printing techniques such as laser and discharge prints-, digital animal prints, and the classic prints in the new and unexpected interpretations. The series represents a new take on the notion of self-expression. 



“The 25 prints are an expression of true creativity”, says Pharrell. “They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.” This is Pharrell’s second G-Star Elwood X25 curation.

Leading the exhibition is a portrait shoot with model Louise van de Vorst shot by Australian photographer Emily Abay and styled by Suzannah Snow. Shot on location in Sydney, Louise wears X03 Arts and Crafts, X10 Fleur De Lys, X11 Toil The Jouy, X13 Indian Paisley and X14 Chinoiserie prints. 

G-Star Elwood X25 jeans are now available both in-store and online.





Founded in 1989, G-Star RAW remains driven by a philosophy of ‘Just the Product’. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering products and rapidly growing into a global brand. Since inventing the ‘3D Denim’ approach to jeans construction in 1996, with the creation of the G-Star Elwood, G-Star now offers a wide range of apparel, accessories, footwear, and eyewear, alongside its jeans core.




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