Wednesday, December 13, 2017


Fashion + Music Collaborate with Australian cultural creatives 

G-Star Raw presents RAW RADIO in association with Sony.

Raw Radio bring togeter local fashion and music creatives to showcase 25 playlists and visual interpretations of their chosen, unique G-Star Elwood X25 drop II prints. The series of photographs and playlists will be exhibited at 78 Campbell St in Surry Hills on Thursday 2nd November.

The exhibitions celebrates unrestrained self-expression, creativity and G-Star's enduring relationships with distinctive artists, each talent putting a personal and original spin on their selected print and playlist.


G-Star, alongside Head of Imagination Pharrell Williams, has introduced a fresh array of 25 designs. The pants, each with a sole and unique story, come this season in various fabrics and different qualities: Lux prints-featuring detailed embroideries and top-notch printing techniques such as laser and discharge prints-, digital animal prints, and the classic prints in the new and unexpected interpretations. The series represents a new take on the notion of self-expression. 



“The 25 prints are an expression of true creativity”, says Pharrell. “They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.” This is Pharrell’s second G-Star Elwood X25 curation.

Leading the exhibition is a portrait shoot with model Louise van de Vorst shot by Australian photographer Emily Abay and styled by Suzannah Snow. Shot on location in Sydney, Louise wears X03 Arts and Crafts, X10 Fleur De Lys, X11 Toil The Jouy, X13 Indian Paisley and X14 Chinoiserie prints. 

G-Star Elwood X25 jeans are now available both in-store and online.





Founded in 1989, G-Star RAW remains driven by a philosophy of ‘Just the Product’. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering products and rapidly growing into a global brand. Since inventing the ‘3D Denim’ approach to jeans construction in 1996, with the creation of the G-Star Elwood, G-Star now offers a wide range of apparel, accessories, footwear, and eyewear, alongside its jeans core.



Wednesday, November 29, 2017


Iconic Australian homewares and lifestyle brand Sheridan has teamed up with Hugh Sheridan this season as the face of their luxurious towel collection.

In it’s 50th year, Sheridan are bringing back their iconic ‘Towel Man’, a head-turning campaign first launched in 1986. Fast forward to this summer season, Sheridan has reinvigorated the Towel Man with a modern twist.

Adelaide born Hugh Sheridan was a natural fit for the brand, in addition to his namesake, the multi-talented Australian best known for his role in ‘Packed to the Rafters’ reflects the modern, Australian man.

The campaign, flaunting Hugh’s killer physique, championed Sheridan’s classic bath and beach towels designed to provide an instant touch of unrivalled luxury to any bathroom space or summer beach bag. “It’s such an iconic Australian brand,” says Hugh “I’m stoked to follow in the footsteps of its impressive history.”

Comprising the very best in quality weaves and textures, Sheridan’s beautifully soft towels are crafted using premium materials from around the world. All product featured in the campaign is available online and in-stores nationally.


Sheridan was founded in Australia by visionary entrepreneur Claudio Alcorso in 1967. With a vision to “introduce creative thought and beauty into the everyday things of life”, Sheridan designs quality products for the home. In its 50th year, Sheridan is known and trusted for its superior quality, bringing beautiful Australian living to the world, with a global retail footprint.


Wednesday, November 29, 2017




ROXY teams up with Australian model and social media superstar, Mimi Elashiry to celebrate the release of their new summer swimwear range.

Launched in-stores and online this month, the pocket rocket was a natural fit for the brand as Mimi’s sense of bohemian wanderlust translates perfectly into the swim range.



Her free-spirited style, attitude and confidence whilst rocking her signature bohemian style on beaches and festivals around the world, makes her the Instagram sensation that she is today. With close to 900,000 followers on Instagram, Mimi’s natural beauty and charisma refect the image of the Roxy girl who is feminine, stylish and most importantly, full of adventure. Mimi shines as the ultimate Roxy girl.





Created by women for women, the collection combines the latest styles with cheeky cuts and Roxy’s signature functional fit.

The Roxy High Summer range is available now, in stores and online at



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