Tuesday, April 24, 2018




BONDS has collaborated with a crew of Australian originators from the worlds of music, film and fashion in the ‘ORIGINALS’ campaign introducing BONDS new SWEATS range.

The ‘ORIGINALS’ lineup is headlined by Harley Edward Streten a.k.a. Flume, Grammy award winning artist from Sydney in his first ever fashion collaboration.

The diverse cast of Australians killing it internationally also includes model Duckie Thot, actors Keiynan Lonsdale, Samara Weaving and Natasha Liu Bordizzo and style icon Rachel Tee Tyler.

The dynamic music video behind the campaign asked originators to come to set and put their own spin on Flume’s distinctive track ‘Heater’.

‘I grew up wearing BONDS, we all did!’ said Harley, ‘I handpick every one of my projects and am all about trying something new so when BONDS asked if I’d like to be part of this, it made sense; they’ve always led the way in celebrating Aussie individuality and originality.’
The SWEATS range both respects and redefines BONDS classics, playing with nostalgic Bonds basics and current icons by injecting bold colour on colour combos into outerwear inspired by contemporary streetwear. Made from sustainably sourced Aussie Cotton, BONDS SWEATS are clean, refined basics that cut through the fashion noise.

BONDS Marketing Manager, Emily Small, says the campaign encapsulates Bonds ethos, ‘BONDS is for every Australian. No matter your age, size, ethnicity or personal style. ‘ORIGINALS’ both celebrates inclusivity and encourages our customers to push boundaries and be comfortable being different.’

Watch the original Video of the Stars here

The BONDS ORIGINALS SWEATS collection is available for purchase in-store and online on www.bonds.com.au from April 1st.

Monday, February 19, 2018

BONDS ORIGINALS redefines underwear with Natasha Liu Bordizzo

BONDS redefines classic underwear with the launch of Originals, an underwear collection that celebrates minimalistic and modern design.

Fronting the new BONDS Originals Underwear campaign is Australian actress and model Natasha Liu Bordizzo.

Championing BONDS Originals, the multi-talented actress and martial arts black belt lead’s a visually striking campaign that boasts a refined and simplistic underwear collection. The campaign delivers undone sophistication, presenting an evolution of BONDS.

Making her acting debut as Snow Vase in Crouching Tiger, Hidden Dragon: Sword of Destiny, the Italian-Chinese beauty exploded into the Hollywood scene with her role as acrobat and swordsman in the 2018 release The Greatest Showman alongside Hugh Jackman, Zac Efron and Zendaya.

Complimenting Natasha’s signature style, the collection features soft, simple intimates with a nod to the Nineties. BONDS iconic undie shapes reimagined and elevated, the new range is addictively soft and luxuriously lightweight.

The new BONDS underwear range is available for purchase in-store and online at www.bonds.com.au from February 15.

Wednesday, January 24, 2018

Dustin Martin Bonds AW18

BONDS have teamed up with elite sportsman and AFL superstar Dustin Martin, headlining as the new underwear ambassador in a powerful stills and video campaign that launches this month.
Dustin champions BONDS’ latest mens underwear range showcasing his athletic physique and signature ink against the iconic BONDS underwear silhouette. The new fashion and sports underwear collection features a palette of cool toned patterns, camo prints and textured waist bands.

Complementing the campaign, Dustin stars in a fun digital video campaign; the 30 second clip “Killer Undies” captures Dustin sprinting through the suburban streets of Melbourne in his Bonds undies chasing his puppy ‘Killer’. Showcasing Dusty’s athletic prowess, the clip sees the explosive Richmond mid elder leaping over fences and fending-off garbage men in only his Bonds undies while in pursuit of his runaway dog.

“Dustin is not only a star athlete but a real originator, he does things his way and people relate to that. We’ve had fun creating our content collaboratively and are delighted to be working together”, said Emily Small, Bonds Head of Marketing.

“I’ve grown up with Bonds and when they approached me it felt a natural fit; it’s an iconic and authentic brand which I relate to as they wanted to collaborate on the campaign. It ended up with me running around Melbourne streets in my underwear, which was a first!!”, said Dustin Martin.

Arguably AFL’s biggest star, 2017 saw the 26-year old achieve more than any other player in AFL history, including the Brownlow Medal with a record 36 votes, Norm Smith Medal, Leigh Matthews Trophy, AFL Coaches Association Player of the Year, AFLCA Champion Player of the Year and the Gary Ayres Award, the Bonds association is Dustin’s rst national fashion and underwear association.

The men’s underwear and apparel collection is available for purchase in-store and online on www.bonds.com.au from January 22.

Check out the video here



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