Thursday, September 07, 2017

Politix Get Lucky For Summer '17

Politix Get Lucky For Summer ’17

Politix launches ‘Get Lucky’ Summer ’17 Campaign with their most comprehensive range and marketing campaign ever.

Headlined by a 24-page print catalogue distributed nationally and supported with a shoppable online catalogue platform and digital media support, Politix isGetting Luckythis season.

Shot in LA, the campaign showcases Politix’s extensive menswear range, highlighting the launch of Modern Tailoring, Red Label “Lucky Shirts”, Office to Bar, Spring Racing and Black Tie ranges.

Politix’s ‘Get Lucky’ campaign coincides with the launch of Politix concession stores in David Jones stores, including Pitt St Mall Sydney and Bourke St Mall Melbourne along with Myer and own stores, totalling 80 Politix stores nationally.

Peter Sitch, CEO of Politix comments:

“We are excited to launch Politix’s ‘Get Lucky’ Summer ’17 national campaign which coincides with our launch in David Jones”

“Our Politix customer is fashion forward and invests in top-to-toe looks.The catalogue and digital campaign showcases our most extensive range and heralds the exciting Red Label “Lucky Shirts”,our light weight fitted Modern Tailoring ranges, along with Spring Racing andBlack Tie.”

The Politix ‘Get Lucky’ Summer ’17 catalogue is distributed nationally through Australian Financial Review, The Courier Mail, Sydney Morning Herald, The Age, Politix stores, David Jones and Myer.


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