Tuesday, April 23, 2019

Tonight Makes Tomorrow

Sheridan are proud to share the relentless pursuit of a better tomorrow with Australian overachievers; Social Activist and Entrepreneur Lara Worthington, Hollywood Actor Chris Pang (Crazy Rich Asians, Charlie’s Angels) and award winning first nations choreographer, dancer and artist Amrita Hepi, for the next instalment of Sheridan’s sheets campaign ‘Tonight Makes Tomorrow’.

A household name with a socially conscious mission, mother of two Lara Worthington is committed to improving the planet’s future which is a philosophy shared by Sheridan’s approach to sustainability and quality standards. “The goal is to create a better world. A little bit goes a long way, from saying no to plastic straws to buying organic where possible, I believe every choice makes a difference,” says Lara. Australian’s don’t need to choose between luxurious quality and being environmentally conscious, when buying Sheridan sheets, these go hand in hand.

Sheridan’s long-term commitment to quality and sustainability practises has been pushed further with the introduction of Sheridan’s organic cotton 400TC Sheet Set. Expertly crafted from 100% natural, sustainably sourced cotton, the Organic Cotton Sheet Set is Global Organic Textile Standard certified which is the worldwide leading textile processing standard for organic fires.

Bundjulung and Ngapuhi woman Amrita Hepi expresses herself unreservedly through dance and her environment, while Melbourne born Hollywood actor Chris Pang believes a quality night’s sleep guarantees his best performance. Sheridan sheets play a key role in their preparation, keeping them well rested and inspired for their tomorrow.

Sheridan believe every mindfully curated bedroom starts with quality sheets – the weave, the artistry and the craftsmanship are all important in making sure your bed is a place which refreshes, renews and inspires you. With the largest collection of sheeting in Australia, no matter your unique preference, Sheridan offer a quality start to every day by helping you sleep well every night.

Group General Manager of Sheridan Paul Gould says “A lot of consumers think of sheets as a commodity purchase. I used to feel the same way, until I discovered how great a bed can feel with Sheridan sheets.”

“We have always believed in setting the highest standard for products that deliver a quality sleep experience. This campaign takes this sentiment even further by sharing examples of some of Australia’s high achievers and how Sheridan sheets play a vital role in their success tomorrow.”

Sheridan’s commitment to quality, sourcing only the finest quality fibres, expert craftsmanship and rigorous testing standards, means their sheets outperform their competitors. At their Quality Control facilities in Adelaide, each sheet is test washed 100 times – compared to the industry standard of three – before bringing it to market.

Loved as an icon of distinctly Australian style for over 50 years, Sheridan and their Tomorrow Makers share the philosophy that a quality night’s sleep, starts with quality sheets. Achieving a better tomorrow, rests on making quality decisions tonight.

Sheridan sheets are available online at sheridan.com.au, Sheridan boutiques, David Jones and other speciality retailers.



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