Wednesday, September 06, 2017

G-Star F/W 2017 Campaign

 

PHARRELL, ADWOA, AND MORE CELEBRATE A DENIM ICON

Pharrell Williams - musician, producer, and G-Star RAW's co-owner and Head of Imagination - stars in the brand's Fall/Winter 2017 campaign alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. More than just a campaign, the imagery and video sees some of the most talked-about stars of the moment showing how they wear the iconic G- Star Elwood in their own unique way.

“For this campaign we specifically chose outspoken individuals with their own sense of style. The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together,” Pharrell Williams commented of the campaign shoot.

Art directed by Ronnie Cooke Newhouse of House + Holme and photographed by Collier Schorr, the campaign sees Adwoa Aboah - international cover girl, mental health advocate, and founder of Gurls Talk, a multimedia platform creating a safe space for young women to share their stories - alongside her younger sister, Kesewa; fellow models Jean Campbell, India Graham and Brooke Perry; Scottish actor and campaigner Connor Newall; and Lennon Gallagher - model and son of Oasis frontman Liam Gallagher. The video features the stars talking about their view of the world they live in, and what matters to them right now: from "friendship", "inclusion" and "solidarity", to "individuality" and "owning what you're about".

The talented group are all known for speaking their mind and all chose to wear the G-Star Elwood in their own singular way - from Brooke Perry's flattering high- waisted fit, to Adwoa Aboah's loose menswear styling. The shoot shows that despite their different looks and diverse backgrounds, each can take the style - an icon of the denim world for more than two decades - and make it their own.

"Being in a campaign that brought together people from different backgrounds with diverse looks and let them be themselves in a classic piece of clothing really appealed to me," Adwoa Aboah explained. "Also, the message of the campaign - to be comfortable with yourself and tolerant of those around you - resonated with me. It's a positive starting point for a conversation about accepting yourself and others."


The G-Star Elwood is a symbol of innovation and endures as one of the most recognisable jeans in history. Created in 1996, the Elwood was the first pair of jeans ever to be constructed using the 3D method - being built around the wearer rather than with a traditional flat pattern. Innovative and recognisable, it is also a symbol of individuality, since its construction means that it looks unique on every single body.

The campaign also previews G-Star’s latest product innovations: EarthColours – new and all-natural dyes applied to the iconic Elwood design – and the second series of G-Star Elwood X25, curated by Pharrell Williams and expected to launch later this year.

The Fall/Winter 2017 campaign launches September 2017.

 

 


Tuesday, June 06, 2017

E.P. & L.P. LOS ANGELES TAKE OVER THE DOLPHIN HOTEL FOR A FULL VENUE APERITIVO PARTY

 

This June long weekend, Los Angeles’ hottest restaurant and bar, E.P. & L.P, takeover the Dolphin Hotel for an afternoon into evening, full venue Aperitivo Party of Snacks, Drinks and Music.

 

Making the trip over is E.P. & L.P. Head Chef Louis Tikaram and co-owner, renowned Australian Dj Grant Smilie. E.P. & L.P., opened in 2015, and has dominated the L.A. bar and restaurant scene. With it’s well heeled and celebrity guest-list, the restaurant and rooftop lounge bar has become known as a place to eat delicious food and good times.

 

Tikaram has built two custom menus for the occasion. His Wine Room Aperitivo menu of Snacks from $5-7 consists of dishes such as Blue swimmer crab congee, Wagyu crackers, Hollywood Abalone and Kakoda Fijian style ceviche. The Dolphin is stripping the tables and chairs from the Dining Room for Tikaram’s and Monty Koludrovic’s fuller Bar menu. The menu consisting of E.P. & L.P hits and some dishes sprinkled with Southern Californian influence that Tikaram has picked up since moving to the US.

 

“This will be my first time back in an Aussie kitchen since leaving Australia to open E.P. & L.P. in 2014. I’m super excited to be teaming up with the guys at the Dolphin, to share my experiences and influences from Southern California so far and also tell my story through the menu from as far back as Mullumbimby. It’s going to be one hell of a Queen’s Birthday weekend.”
- Louis Tikaram

 

In their suitcases the E.P. boys are packing some of their most select beverages from their West Hollywood Bar menu, such as their famed Dirty Bubble Teas, Passionfruit, guava, Damiana Margharita and the LP California Love on The Roof, Rosé.
In true Dolphin Party style Music will be at large in this full venue, day to night event with renowned Australian Dj and EP co-owner Grant Smilie (TV Rock), Beni & a huge line up of special guests (yet to be announced) on the decks.

 

WINE ROOM APERITIVO
Kakoda
Fijian Style Ceviche of Long Line Snapper, Coconut Milk, Lime & Chili
WA Blue Swimmer Crab Congee
Crab Congee, Ginger, Shallots & Garlic
Mr Hollywood’s Baby Abalone
Grilled Baby Abalone, with Green Curry Paste, Thai Basil & Kaffir Lime Leaf.
Wagyu cracker party
Hot & Sour Beef Tartare with Crunchy Cassava & Rice Crackers
Bar Menu
Lou Dogg’s famed Crispy Chicken Sandwich
Fragrant Chicken Thigh, Soft Milk Bun, Spicy Mayo & Romaine Lettuce
Pacific Pork Parma
Crumbed Pork, Pacific Yellow Curry, Steamed Rice, Pickled Mustard Greens
Check yo neck
Roll Your Own! Grilled Mirroll Creek Lamb Neck with Iceberg, Herbs & Chili Jam
Mullum Fries
Trendy Café Tofu Fries, Soy & Peanut
Marty’s Pizza
5 spice caramel Hock, Thai basil & Pickled Chili
Waffle Fries
DRINKS
A collaboration between E.P. & L.P. & The Dolphin Hotel
Dirty Bubble Teas
OG Ice T
Walk This Way
LP Where Love Lives Margharita
Passionfruit, Guava, Lime, Chilli, Mezcal, Damiana, Salt Rim
LP California Love on The Roof
Rosé wine, Rose Aperitif Blend, Seasonal Fruit
Beer Buckets
Micheladas

 


 


Thursday, June 01, 2017

BONDS SS18 SHOWINGS AT LA PISCINE

To launch Bonds SS18 range, the media were invited to a tropical hide out with harbour views in Sydney’s Eastern Suburbs. La Piscine House was transformed into a Summer’s day that highlighted the new graphic prints from the collection.

 

Guests enjoyed a selection of juices inspired by new summer range as well as an offer of fruit and cheese from Dan The Man Catering.

After being ushered through the collection by a member of the Arc team, guests left with a Bonds goodie bag filled with pieces they hand selected for themselves. Bonds ambassador Sarah Ellen was present on the day taking over the Bonds' Snapchat so followers could join in on the experience. 

 


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