Wednesday, February 17, 2016
DADS DAY OUT
Each year Bonds celebrates Australian babies during the annual Bonds Baby Search; cheeky, charming and cute Bonds loves to see something that brings out their adorable personalities.
This year Bonds launched with a celebration of our Aussie Dads, and the unique way they capture their bubs’ memorable moments. To encourage dads and 'Insta-dads’ to get involved, Bonds teamed up with radio personalities, Fitzy (Ryan Fitzgerald) and Hughesy (Dave Hughes), and long-standing Bonds ambassador Pat Rafter, to shine a light on our favourite ‘WTF’ modern dad moments in a three-minute video.
The short film starring the hilarious trio is a tribute to the recent social media phenomenon known as ‘Insta-Dads.’ ARC enlisted Australian film director Jeremy Sims (Last Cab To Darwin) to direct the short parody film, showcasing hilarious selfie mishaps to bro-and-bub bonding sessions.
To view the hilarious short film click here
The baby search is open now! To enter your little bub in head to Bonds.com.au everyone get snapping!