Wednesday, July 01, 2020

Auguste Launch HOME Collection with Charlee Fraser

Photographed on location at Yuraygir National Park with Steven Chee, Auguste’s HOME collection was inspired by the Australian landscape and is an ode to Australia’s landscapes.

“When I designed this collection (long before COVID-19) I was really inspired by the Australian landscape and as the collection took shape it became an ode of sorts to this incredibly special land.

When it came time to shoot the campaign we were so excited bring the collection to life in our own backyard and when we heard Charlee Fraser had returned home and we could finally work together, it felt like all the stars had aligned.

With everything that has happened, we’ve found a silver lining, being grounded has reminded us of what we have right here at home. I think Australians are really starting to appreciate more than ever the magical land we inhabit, and this collection is a celebration of that. There really is no place like home.” Ebony Eagles - Founder and Creative Director Auguste the Label

Auguste is a boutique brand founded by Ebony Eagles with a clear vision: to transcend trends and instead design future vintage pieces that will be loved for seasons to come. At home on the east coast of Australia, the brand crafts its ranges to seek out the sun with effortlessly elegant shapes, nostalgic prints and a contemporary coast twist.

A proud member of the 1% For The Planet movement and One Tree Planted, Auguste is built on a foundation of environmental consciousness with the core belief that all fashion businesses should play a part in designing the best version of the future. At Auguste, it’s not just about the clothes and it never has been. We’re trying to create a positive change through our brand and raise as much awareness as we can in the process.

The collection launched Sunday June 28th & is exclusively available at Augustethelabel.com

 


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