Wednesday, February 24, 2016
G-STAR RAW PRESENTS RAW CONVERSATION WITH LITTLE SIMZ
G-Star RAW are excited to announce their partnership with Little Simz as part of the Australian leg of her A Curious Tale of Trials + Persons tour.
To celebrate the collaboration, G-Star hosted an exclusive “RAW Conversations” event last night with the UK hip-hop prodigy where she discussed the hard truths of earning a firm hold in her industry.
A pioneer in her field, Simz and her Space Age Crew staved off major labels to self- release her debut album A Curious Tale of Trials + Persons last year on her label, Age 101. G-Star supported the album launch, and now continues their relationship with Simz as she tours Australia – joining celebrations of the 20th anniversary of G-Star’s iconic Elwood 5620 jeans. With Simz’ pioneering nature aligning with that of the denim brand who created the Elwood’s progressive 3D-construction, this next chapter in their collaboration was a no-brainer.
Held at Redfern’s 107 Projects, Little Simz gave fans and media an insight into her inspiring journey into a respected self-made musician who earned her spot on Forbes’ 30 under 30 Europe at just 22 years old.