Friday, March 16, 2018

Introducing THE PLAYER AW/18


The ARC Factory once again has had the opportunity to create and direct menwear brand Politix’s latest catalogue. Shot in NYC, the campaign showcases Politix’s extensive menswear range, highlighting the season’s new collection of Modern Tailoring, Winter Jackets, Sharp Suiting, Red Label Shirts, Blazers & Black Tie.


International supermodel Francisco Lachowski and Harvey Newton-Haydon are joined by new Kids on the block, Alessandro Dellisola and Liam Vandiar. The campaign showcases the boys shooting in Wall Street offices to a Manhattan helipad, from partying uptown clubs and finishing up in a NYC diner. The Life of a hard working NYC man.


Catalogues will be stocked in David Jones, Myer and Politix Stores nationally.





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