Tuesday, March 01, 2016

#ROXYfitness

 

 

ROXY says NAMASTE in style!

Thirteen hundred fitness-clad women will descend on Rainbow Bay Beach Coolangatta for the #ROXYfitness event, on Saturday March 12th.

Following the epic success of #ROXYfitness (formally #RUNSUPYOGA) in Manly last September, ROXY’s global outdoor fitness tour will return to our Aussie shores for a second time. Geared towards participation, friendship and fun for women of all backgrounds and fitness levels, ROXY invites participants to run, stand-up paddleboard and stretch, with the beach as their backdrop - this is the ultimate girls fitness day out, not to be missed!

Coolangatta is the 20th stop of the #ROXYfitness international tour that began in Barcelona Spain, and has spanned to Hawaii, Germany, Belgium, France, England, Canada, USA and Bali! With more stops planned around the globe, ROXY continues to encourage women to get fit and have fun, all around the world.

To celebrate ARC commissioned fashion and swimwear photographer Josie Clough from 'Its Now Cool’ to shoot our favourite ROXY gal (and six-time world surfing champion) Stephanie Gilmore, wearing her favourite pieces from the ROXY Fitness range.

For more information about the fitness range, or register for #ROXYfitness head to: www.roxyaustralia.com.au





Wednesday, February 24, 2016

G-STAR RAW PRESENTS RAW CONVERSATION WITH LITTLE SIMZ

 

 

G-Star RAW are excited to announce their partnership with Little Simz as part of the Australian leg of her A Curious Tale of Trials + Persons tour.

To celebrate the collaboration, G-Star hosted an exclusive “RAW Conversations” event last night with the UK hip-hop prodigy where she discussed the hard truths of earning a firm hold in her industry.

A pioneer in her field, Simz and her Space Age Crew staved off major labels to self- release her debut album A Curious Tale of Trials + Persons last year on her label, Age 101. G-Star supported the album launch, and now continues their relationship with Simz as she tours Australia – joining celebrations of the 20th anniversary of G-Star’s iconic Elwood 5620 jeans. With Simz’ pioneering nature aligning with that of the denim brand who created the Elwood’s progressive 3D-construction, this next chapter in their collaboration was a no-brainer.

Held at Redfern’s 107 Projects, Little Simz gave fans and media an insight into her inspiring journey into a respected self-made musician who earned her spot on Forbes’ 30 under 30 Europe at just 22 years old.

 



Wednesday, February 17, 2016

DADS DAY OUT

 

 

Each year Bonds celebrates Australian babies during the annual Bonds Baby Search; cheeky, charming and cute Bonds loves to see something that brings out their adorable personalities.

This year Bonds launched with a celebration of our Aussie Dads, and the unique way they capture their bubs’ memorable moments. To encourage dads and 'Insta-dads’ to get involved, Bonds teamed up with radio personalities, Fitzy (Ryan Fitzgerald) and Hughesy (Dave Hughes), and long-standing Bonds ambassador Pat Rafter, to shine a light on our favourite ‘WTF’ modern dad moments in a three-minute video.

The short film starring the hilarious trio is a tribute to the recent social media phenomenon known as ‘Insta-Dads.’ ARC enlisted Australian film director Jeremy Sims (Last Cab To Darwin) to direct the short parody film, showcasing hilarious selfie mishaps to bro-and-bub bonding sessions.

To view the hilarious short film click here

The baby search is open now! To enter your little bub in head to Bonds.com.au everyone get snapping!

 



 




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