Thursday, February 11, 2016
PHARRELL WILLIAMS NEW CO-OWNER OF G-STAR RAW
Pharrell Williams has recently announced that he is now a co-owner of the dutch denim brand.
The partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company, Bionic Yarn, as part of the RAW for the Oceans collections which transforms recycled ocean plastic into denim.
As a long-term strategic partnership, his involvement with the company is set to give a creative injection on all levels; from collections to advertising and business strategy. Sharing an aesthetic that is raw, pure and innovative, Pharrell’s involvement with G-Star emerged to be a natural fit.
We’re excited to see the next step G-Star will take.