Wednesday, September 16, 2015
G-STAR X PHARRELL REINVENT DENIM FOR RAW FOR THE OCEANS
Now entering their third season together, partners G- Star, Bionic Yarn, and Parley for the Oceans have transformed over 2 million single use plastic containers recovered from ocean coastlines into high quality denim jeans, jackets, and ultra soft tee’s and sweats.
Retrieved by Parley for the Oceans from shorelines around the world, the RAW for the Oceans collection repurposes approximately 700,000 PET plastic bottles each season through its use of Bionic yarn. Since the collaboration’s inception, partner Parley has cleared 53 tonnes of plastic debris from the coastlines of Indonesia, China’s Hainan, and Australia for this dedicated collaboration.
The starting point of the RAW for the Oceans A/W 15 collection’s design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket. Merging this jacket with features of a submarine escape suit from G-Star’s archive of military garments, the futuristic Occotis HDD Bomber (available in versions for men and women) was formed.
Nautical inspiration continues through the collection, including a classic men’s pea- coat in new raw black denim, and Breton stripe pattern using the initiative’s octopus mascot. This season, jeans and jacket made from the world’s first denim from recycled ocean plastic are distressed and patched, and a special chalky white paint treatment given to the women’s Occo Skinny jeans and short.
The extent of the ocean plastic problem was recently exposed in a documentary by i-D Magazine. Directed by Jake Sumner, The Plastic Age gives shocking insight into the pollution in our oceans, told through the experiences of surfers, scientists, and solution-seekers – including the RAW for the Oceans initiative – and can be seen here.
The RAW for the Oceans collection is in-store and online now!