Wednesday, September 16, 2015

G-STAR X PHARRELL REINVENT DENIM FOR RAW FOR THE OCEANS

 

Now entering their third season together, partners G- Star, Bionic Yarn, and Parley for the Oceans have transformed over 2 million single use plastic containers recovered from ocean coastlines into high quality denim jeans, jackets, and ultra soft tee’s and sweats.

Retrieved by Parley for the Oceans from shorelines around the world, the RAW for the Oceans collection repurposes approximately 700,000 PET plastic bottles each season through its use of Bionic yarn. Since the collaboration’s inception, partner Parley has cleared 53 tonnes of plastic debris from the coastlines of Indonesia, China’s Hainan, and Australia for this dedicated collaboration.

The starting point of the RAW for the Oceans A/W 15 collection’s design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket. Merging this jacket with features of a submarine escape suit from G-Star’s archive of military garments, the futuristic Occotis HDD Bomber (available in versions for men and women) was formed.

Nautical inspiration continues through the collection, including a classic men’s pea- coat in new raw black denim, and Breton stripe pattern using the initiative’s octopus mascot. This season, jeans and jacket made from the world’s first denim from recycled ocean plastic are distressed and patched, and a special chalky white paint treatment given to the women’s Occo Skinny jeans and short.

The extent of the ocean plastic problem was recently exposed in a documentary by i-D Magazine. Directed by Jake Sumner, The Plastic Age gives shocking insight into the pollution in our oceans, told through the experiences of surfers, scientists, and solution-seekers – including the RAW for the Oceans initiative – and can be seen here.

The RAW for the Oceans collection is in-store and online now! 

http://www.g-star.com/en_au

 

 

Monday, August 03, 2015

RIVER ISLAND SS15/16 SHOWINGS


The ARC Factory recently transformed eclectic oasis, The Butler in Potts Point, into an exotic 70's style haven for our favourite Brit high street retailer, River Island and the showcase of their SS15/16 collection.  

The Butler's forest-like garden, botanical walls and high ceilings provided the perfect background for River Island's bold prints and 70's inspired detailing. Faux fur, lurex knits, lace, geometric, floral and flares were favoured by a wide range of fashion media guests and bloggers, both from print and online publications. 

Notable Sydney florist Wilder added lush green installations and guests were treated to a delicious French inspired menu and the sweet sounds of electro pop cutie Rainbow Chan. 

    

 

 

Monday, May 18, 2015

ARC SS15/16 SHOWINGS

The ARC Factory has welcomed an early Summer with our SS15/16 showings, held in the heart of Sydney's fashion hub, Surry Hills.

The ARC team transformed a charming 1920's building into a fresh and bright tropical paradise for our media showings last week. Brands including BONDS, G-Star RAW, River Island, THE ICONIC, Wayne Cooper, Quiksilver, Roxy, DC and newcomers Local Supply were all on show, giving media an exciting sneak peek of their new season collections.

Luscious floral botanic installations from Grandiflora Sydney breathed new light into the room, while white plinths and chic furnishings punctuated the rich and bold textures of our SS15/16 collections.

Check out the ARC showroom and preview our great Summer collections for yourself! 

@thearcfactory 







 

 

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