Friday, October 16, 2015

G-STAR X PHARRELL LAUNCH NEW ECO APP

 

Denim brand G-Star RAW has released ‘Battle for Big Blue’, a fun and educational mobile game about ocean pollution.

Based on RAW for the Oceans, a project retrieving plastic from our oceans and transforming it into denim, ‘Battle for Big Blue’ is an artistic impression of ocean clean-up that introduces people to the problem of plastic pollution in a playful, lighthearted way while giving some serious insights into the severity of the problem we face.

Developed by The Rumpus Room, the game sees players travel across the world’s five oceans, collecting as much plastic as possible while dodging dangers. Pharrell Williams, co-designer of the RAW for the Oceans collection, created the sounds, with additional features including challenging friends, or playing against Pharrell himself.

Now in its third season, RAW for the Oceans (a partnership between G-Star, Bionic Yarn, and Parley for the Oceans) has transformed over 2 million single use plastic containers recovered from ocean coastlines into high quality denim jeans, jackets, and ultra soft tee’s and sweats.

‘Battle for Big Blue’ is available for both iOS and Android mobile/tablet.

Thursday, October 08, 2015

BONDS GETS ACTIVE WITH IGGY AZALEA


Our fun and fearless Bonds ambassador with Lorna Grey from Cosmo, caught up earlier this month to talk about her famous curves and to celebrate the new Bonds fitness range. 

 

Iggy Azalea’s butt is a thing of wonder. Pervy? For sure. But we’re going there. We caught up with the Bonds ambassador to talk fitness, her butt (yes, yes, we ARE pervs) and having a love/hate relationship with her bod. Here are 5 surprising(ish) things about Iggy’s fitness regime.

1. “I HATE the gym. It’s really hard for me to feel motivated when I’m in there by myself, and when I go with a friend, we seem to just chat and not actually do any work. I have two horses, so I normally go riding for about two and a half hours each day. I love horse riding. It takes a lot of core strength.”

2. “I’m really bad at making sure I eat breakfast, lunch and dinner. It’s something I’m trying to fix. It can actually be so hard to make you take care of yourself. You just get so busy that, by the time you get to the end of the day, you realise you maybe skipped the last three meals?”

3. “Horse riding definitely helps keep my butt firm. I think it’s really hard to keep my thighs toned – I’m sure a lot of women have the same struggle. It’s just a constant battle of cellulite that gets worse each year. So it’s good to ride horses because you stay in the squat position for a long time, which helps keep the lower half of your body toned.”

4. “My friends give me a LOT of body confidence. We’re all totally different body types, and heights, and shapes – it’s awesome! When we go shopping together, and you try something on, and they tell you, “you look hot!”, you definitely believe them. Especially when I’m criticised for what I’m wearing. If my friends tell me my outfit looks good, it always boosts my confidence. It’s really important to have a group of girlfriends around to make you feel good.”

5. “I definitely have a love/hate relationship with my body, like every other woman in the world. Some days I absolutely love my body and then other days I pick it apart and feel self-conscious about it. Especially my legs and my butt! Which is funny because they’re probably the most celebrated parts of my body. And then there are days where I just don’t want to put on a bikini, at all. It tough to always feel confident, I mean, women’s bodies fluctuate a lot. So it’s been an ongoing learning process for me. When I was younger, I tried some modelling and I got criticism about the size of my hips and my thighs, which I saw as a negative. But then I started to feel like I got attention because of that, and it became something that I liked about myself.”


You can check out the full interview here!
 

Wednesday, September 16, 2015

G-STAR X PHARRELL REINVENT DENIM FOR RAW FOR THE OCEANS

 

Now entering their third season together, partners G- Star, Bionic Yarn, and Parley for the Oceans have transformed over 2 million single use plastic containers recovered from ocean coastlines into high quality denim jeans, jackets, and ultra soft tee’s and sweats.

Retrieved by Parley for the Oceans from shorelines around the world, the RAW for the Oceans collection repurposes approximately 700,000 PET plastic bottles each season through its use of Bionic yarn. Since the collaboration’s inception, partner Parley has cleared 53 tonnes of plastic debris from the coastlines of Indonesia, China’s Hainan, and Australia for this dedicated collaboration.

The starting point of the RAW for the Oceans A/W 15 collection’s design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket. Merging this jacket with features of a submarine escape suit from G-Star’s archive of military garments, the futuristic Occotis HDD Bomber (available in versions for men and women) was formed.

Nautical inspiration continues through the collection, including a classic men’s pea- coat in new raw black denim, and Breton stripe pattern using the initiative’s octopus mascot. This season, jeans and jacket made from the world’s first denim from recycled ocean plastic are distressed and patched, and a special chalky white paint treatment given to the women’s Occo Skinny jeans and short.

The extent of the ocean plastic problem was recently exposed in a documentary by i-D Magazine. Directed by Jake Sumner, The Plastic Age gives shocking insight into the pollution in our oceans, told through the experiences of surfers, scientists, and solution-seekers – including the RAW for the Oceans initiative – and can be seen here.

The RAW for the Oceans collection is in-store and online now! 

http://www.g-star.com/en_au

 

 

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