Wednesday, July 17, 2019

Lacoste x Tyler, The Creator Golf Le Fleur Colletion

The first collaboration between Lacoste and Tyler, The Creator’s clothing brand, Lacoste × GOLF LE FLEUR injects some of the US artist’s iconic style into classic French tennis culture.

In line with the saturated, left field colorimetric blueprint favoured in his videos and performances, Tyler, The Creator cosigned a set of 16 garments for Lacoste × GOLF le FLEUR that feature at colour blocks reminiscent of 80s courtside hues.

The colours themselves were renamed to express singularities produced by surprising multi-shades or complementary side tints. Don’t say dusty pink, say “litchi”. Beige becomes a mineral “geode”. Forget about off-white; here we are talking “mascarpone”.

This fresh, sport-oriented collection available exclusively at Above the Clouds instore and online.

Monday, June 10, 2019


ARC is excited to welcome innovative heritage brand Lacoste to our fashion client roster. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

The Lacoste crocodile logo stands as one of the most instantly recognisable worldwide and is proudly supported by sporting champions including Novak Djokovic.

Lacoste is available to shop online at

Tuesday, May 07, 2019



Chief Studio, founded by designer Zoe Ellis, is a vibrant, luxurious and above all sustainably made womenswear brand ARC is excited to welcome to our fashion client roster.

The brand was inspired by the founders Grandmother, a Chief in her Rarotongan community and places equal value on sustainability and self-expression.

Approaching sustainability holistically – the brand uses GOTS certified organic cotton, biodegradable lenzing modal, zero water waste printing technology, socially responsible production and upcycled plant dyes to consciously create.

Chief Studio is available on The Iconic’s Conscious platform and online at


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