Monday, April 23, 2018



Born from its commitment to continuously challenge the conventions of denim design and lead the industry in sustainable innovation, G-Star RAW launches its most sustainable jean ever in S/S ’18, the G-Star Elwood RFTPi jean. Developed by analyzing each part of the denim design process and exploring how to reduce the environmental impact at every step, the G-Star Elwood RFTPi jean marks a milestone in sustainable denim manufacturing.

How the G-Star Elwood RFTPi Jean was made:

  1. G-Star partnered with its suppliers to develop the cleanest indigo dyeing process in the world – a world’s first. Working with DyStar and Artistic Milliners the cleanest indigo technology ever was formulated using 70% less chemicals, no salts and producing no salt by-product during the reduction and dyeing process, consequently saving water and leaving clean and recyclable water effluent.
  2. The most sustainable washing techniques, responsibly made. G-Star worked with long-standing partner Saitex to make and wash the garments with their utmost care for people and environment. By employing sustainable technologies, good chemistry and renewable energies, 98% of the water will be recycled and re-used and the other 2% will be evaporated, leaving no water to be wasted or discharged into the local environment.
  3. Only 100% organic cotton was used. Using cotton which is grown without synthetic fertilizers and toxic pesticides sustains and improves the health of soil, ecosystems and societies.
  4. All other components not conducive to easy recycling were removed. G-Star removed all rivets and zippers and instead used eco-finished metal buttons. In addition, all labelling and carton packaging is responsibly sourced.

In pioneering these new means of production, while maintaining uncompromising dedication to quality and style, G-Star aims to be an instrument for change in the denim industry - leading the way for independents and other global brands alike. As a result, G-Star worked with its mill partner to certify the newly developed denim fabric. This fabric is the first denim ever to be Cradle to Cradle Certified™ at the Gold Level by the Cradle to Cradle Products Innovation Institute . G-Star and its mill partner created an open-source access to their most sustainable denim fabric development processes which now can be accessed through the Institute’s Fashion Positive Materials Library.

“Almost everyone has a pair of jeans in their closet. As a key player in this market, G-Star RAW takes responsibility to lead by example in promoting sustainable denim innovation. Our new denim fabric and its revolutionary indigo process will become an open source for the rest of the industry to use. We would like to invite others to join us towards cleaner and more ethical denim production globally.” - Frouke Bruinsma, Corporate Responsibility Director of G-Star RAW.

“We are really proud to have collaborated with our partners G-Star and DyStar in developing the most sustainable denim fabric ever made at Artistic Milliners. Together we have pioneered a radical new dyeing method which is hydro and salt free, we call the process Crystal Clear. This is perhaps the most radical change to the indigo dyeing process since its industrialization. Even though this formula is in its infancy we are hopeful that in due time it will be adopted by the denim industry at large as there is an unprecedented environmental/water saving potential in using this method.”- Omer Ahmed Director of Artistic Milliners.





The G-Star Elwood RFTPi jean, together with its counterpart the D-Staq RFTPi denim jacket, will be available in stores and online from February 15th for both men and women.

Friday, March 16, 2018

Introducing THE PLAYER AW/18


The ARC Factory once again has had the opportunity to create and direct menwear brand Politix’s latest catalogue. Shot in NYC, the campaign showcases Politix’s extensive menswear range, highlighting the season’s new collection of Modern Tailoring, Winter Jackets, Sharp Suiting, Red Label Shirts, Blazers & Black Tie.


International supermodel Francisco Lachowski and Harvey Newton-Haydon are joined by new Kids on the block, Alessandro Dellisola and Liam Vandiar. The campaign showcases the boys shooting in Wall Street offices to a Manhattan helipad, from partying uptown clubs and finishing up in a NYC diner. The Life of a hard working NYC man.


Catalogues will be stocked in David Jones, Myer and Politix Stores nationally.




Tuesday, February 20, 2018

Bonds Baby Search 2018

BONDS Baby Search is back in 2018, encouraging Aussie families to celebrate their bubs. Launching Thursday 15th February, Baby Search celebrates all Australian families and the bright personality of our adorable babies.


BONDS have teamed up with proud fathers Jayson Brunsdon and partner Aaron Elias, Funny-woman Celeste Barber and YouTube sensations Jamie and Nikki Perkins who together, proudly celebrate their families in their own unique way. 

Celebrating Aussie families and their bubs with a cheeky nod to some of parenting’s hilarious realities, BONDS encourage all families to share their favourite moments with Australia by entering their babies into BONDS Baby Search.

Every year, BONDS looks for babies with character, individuality and charm to become the next little faces of their brand. The winning Bonds babies will have the chance to appear in the Bonds advertising campaign and a major prize pack.


Established in 2005, the Bonds Baby search has developed into a colourful celebration of Australian families and their beautiful offspring. Bonds have been featuring Aussie babies in their campaigns since 1939

The Bonds Baby Search launches on Thursday 15th of February. Enter Bonds Baby Search 2018 at

Entries open: Thursday 15th February 12pm AEDT

Entries close: Wednesday 28th February at 12pm AEDT

Voting opens: Thursday 1st March at 12pm AEDT

Voting closes: Wednesday 14th March at 12pm AEDT

Shortlist announced: Monday 19th March at 12pm AEDT

Winners announced: Wednesday 21st March at 12pm AEDT

Bonds Baby Search is a celebration of all Australian families and babies.
Bonds Baby Search is an annual online competition run to find the new little faces of Bonds.
Bonds Baby Search is in its 15th year.
Bonds have been featuring Aussie babies in their campaigns since 1939.
The Bonds Baby Search 2017 was its biggest year with over 66,000 entries and 965,000 online votes.


Newborns to 3 years old who reside in Australia.


  • 0 – 6 months
  • 7 – 18 months
  • 19 months – 3 years


Winners are handpicked by Bonds or public votes, with a possible total of 16 winners overall.


1 entry will be chosen by Bonds.

1 entry for 0 – 6 months will be chosen by public vote

1 entry for 7 – 18 months will be chosen by public vote

1 entry for 19 – 3 years will be chosen by public vote

1 Boy entry for 0 – 6 months will be chosen by Bonds

1 Girl entry for 0 – 6 months will be chosen by Bonds

1 Boy entry for 7 - 18 months will be chosen by Bonds

1 Girl entry for 7 – 18 months will be chosen by Bonds

1 Boy entry for 19 - 3 years months will be chosen by Bonds

1 Girl entry for 19 – 3 years months will be chosen by Bonds

1 Multibirth entry for 0 – 6 months will be chosen by Bonds

1 Multibirth entry for 7 – 18 months will be chosen by Bonds

1 Multibirth entry for 19 – 3 years will be chosen by Bonds

1 video entry across all channels will be chosen by Bonds.

A daily prize winner on Facebook will be selected by finding a bub in Bonds each day during the entry period.







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