Wednesday, December 13, 2017

G-STAR RAW RADIO EVENT

For one night only, G-Star in collaboration with Sony, exhibited 25 Aussie talents playlists and images at ‘RAW RADIO’. The exhibition celebrated unrestrained self-expression, creativity and G-Star’s enduring relationships with distinctive artists, each talent putting a personal and original spin on their selected print.

Each playlist and image from the 25 talent was a unique interpretation of the latest drop of 25 fresh G-Star ELWOOD prints, curated by Pharrell Williams. The exhibition brought a diverse and eclectic crowd to 78 Campbell St in Surry Hills.

The playlists were blaring on Sony speakers which had the crowd twerking to TLC. Friends of the brand including Lily May Mac, Yasmin Suteja, Asta and Rachel Rutt came to support the event and were served Absolut Botanik, Jamesons, Le Petit Rosé and Mountain Goat beer. G-Star ELWOOD X25 jeans are now available both in-store and online.

Check out the video from that night at:

https://www.youtube.com/watch?v=rKMaNJH8vvc


 

 

 


Wednesday, December 13, 2017

Chalk & Cheese

 

Bill Burton & Rose Wetzel Metzner

Chalk & Cheese celebrated the dynamic relationship and contrasting styles of two ceramicist, both with distinctive panache.

The intimate works of protégée artist Rose Wetzel Metzner and tutor, awarded ceramicist Bill Burton are independent, unabashedly bold and sculpt the medium with a contemporary handwriting


 

 


Wednesday, September 06, 2017

G-Star F/W 2017 Campaign

 

PHARRELL, ADWOA, AND MORE CELEBRATE A DENIM ICON

Pharrell Williams - musician, producer, and G-Star RAW's co-owner and Head of Imagination - stars in the brand's Fall/Winter 2017 campaign alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. More than just a campaign, the imagery and video sees some of the most talked-about stars of the moment showing how they wear the iconic G- Star Elwood in their own unique way.

“For this campaign we specifically chose outspoken individuals with their own sense of style. The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together,” Pharrell Williams commented of the campaign shoot.

Art directed by Ronnie Cooke Newhouse of House + Holme and photographed by Collier Schorr, the campaign sees Adwoa Aboah - international cover girl, mental health advocate, and founder of Gurls Talk, a multimedia platform creating a safe space for young women to share their stories - alongside her younger sister, Kesewa; fellow models Jean Campbell, India Graham and Brooke Perry; Scottish actor and campaigner Connor Newall; and Lennon Gallagher - model and son of Oasis frontman Liam Gallagher. The video features the stars talking about their view of the world they live in, and what matters to them right now: from "friendship", "inclusion" and "solidarity", to "individuality" and "owning what you're about".

The talented group are all known for speaking their mind and all chose to wear the G-Star Elwood in their own singular way - from Brooke Perry's flattering high- waisted fit, to Adwoa Aboah's loose menswear styling. The shoot shows that despite their different looks and diverse backgrounds, each can take the style - an icon of the denim world for more than two decades - and make it their own.

"Being in a campaign that brought together people from different backgrounds with diverse looks and let them be themselves in a classic piece of clothing really appealed to me," Adwoa Aboah explained. "Also, the message of the campaign - to be comfortable with yourself and tolerant of those around you - resonated with me. It's a positive starting point for a conversation about accepting yourself and others."


The G-Star Elwood is a symbol of innovation and endures as one of the most recognisable jeans in history. Created in 1996, the Elwood was the first pair of jeans ever to be constructed using the 3D method - being built around the wearer rather than with a traditional flat pattern. Innovative and recognisable, it is also a symbol of individuality, since its construction means that it looks unique on every single body.

The campaign also previews G-Star’s latest product innovations: EarthColours – new and all-natural dyes applied to the iconic Elwood design – and the second series of G-Star Elwood X25, curated by Pharrell Williams and expected to launch later this year.

The Fall/Winter 2017 campaign launches September 2017.

 

 


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