International denim label G Star launched a limited edition Spring campaign, “The ART of RAW”, featuring dubstep musician Skrillex. A fan of the G Star Elwood denim since the original jean launched, Skrillex’s involvement has seen the denim remixed from the traditional Elwood Design into the “Illwood”- injecting his own personal touch to the jean. With the addition of leather pocket trims and Skrillex’s own wacky sea creature illustration in the lining, the small Sydney supply is sure to run out soon.
Check out the ad here for the campaign showcasing G Star’s innovative craftsmanship alongside the intense synths of Skrillex.
