From the Blog

Oct 22 2014


As one of the Sydney Swans most iconic players, Perth-born Lance 'Buddy' Franklin represents a new generation of Aussie sportstars trying their hand at more than just football. 

While we all know Buddy as a legend on the field, the 27-year-old has also lent his style and expertise to the world of fashion for Politix Spring Racing 2014. Channeling his inner James Bond, and love of fashion, we recently shot Buddy with former Socceroo legend Harry Kewell for Politix at three locations across Melbourne.

The boys travelled in style via helicopter between the Flemington Racecourse and renowned Crown Casino and amidst the madness we managed to steal some time to quiz Buddy on everything from fashion to music, and his favourite Sydney hotspots. 

ARC: How did you get the nickname Buddy?

Buddy: My dad’s name is Lance as well, so Buddy was given to me by my family. It was to avoid any confusion around the house or when mum was telling me off, ha ha!

ARC: If you weren't playing AFL, what would you be doing?

Buddy: I’m not sure. I was always so focused on playing AFL that I never considered doing anything else. I knew I had to work hard to achieve it and I was committed to doing that. Thankfully it paid off.

ARC: What are your top 3 psych up songs you listen to on game day?

Buddy: I actually don’t listen to any music on game day. For me it’s about getting in the zone and staying focused.

ARC: What will you be wearing trackside this Spring Racing season? 

Buddy: A sharp Politix suit of course!

ARC: Where is the best place to get a beer in Sydney?

Buddy: I’d have to say either The Bucket List Bondi Beach or the Beach Road Hotel in Bondi.

Buddy Franklin & Harry Kewell for Politix Spring Racing 2014